ASCC Brand Management Company Renamed Luxuria Brands

Aristocrat Group ASCC announced today that it will change the name of its brand management division, Aristocrat Brands, to Luxuria Brands. “The name Luxuria Brands better conveys everything we want to say about the brands we're readying for consumers,” said ASCC CEO Cindy Morrissey. “We're targeting new products that are luxurious and slightly decadent. The division's name is changing, but not its mission.” Luxuria Brands targets new products for commercialization with broad market appeal and strong growth potential. Its initial focus will be the booming distilled spirits industry. Worldwide, the spirits industry is worth See full press release