EXCLUSIVE: Wiz Khalifa Reveals Upcoming Launch Of His Own Rolling Paper Line, 'Based On Personal Preference -Look, Feel, Taste, Consistency'

In an exclusive reveal to Benzinga Cannabis, Wiz Khalifa just unveiled the latest addition to his cannabis empire: his very own line of rolling papers, adding to his existing products like the popular Khalifa Kush lighters and pre-roll filters. This announcement, made during an in-depth interview focused on the expansion of his cannabis brand, Khalifa Kush, into Germany in partnership with Sanity Group marks a new chapter in Wiz's long-standing commitment to the 420 lifestyle. For fans and cannabis connoisseurs alike, this isn't just another product, it's a personal invitation from Wiz to roll with the same quality and finesse that he's been perfecting for years.

Wiz Khalifa's latest venture goes beyond business, it's a tribute to the cannabis culture that has become central to his identity. Known for his meticulous approach to joint rolling, Wiz now invites his fans to embrace this ritual with rolling papers crafted to his exacting standards. This product captures the essence of Wiz's journey, allowing fans to connect with his lifestyle in a meaningful way.

Wiz Khalifa And The Art Of Rolling

Wiz takes great pride in his rolling skills. As he confidently said in the interview, "When it comes to rolling with your hands, I'm the best roller that I know —nobody rolls better than me." For Wiz, rolling a joint is a craft that demands precision and care. However, with his busy schedule, he admits that time constraints sometimes lead him to rely on pre-rolls. "If I want to smoke 20 joints, I don't have time to sit there and roll 20 joints. That's going to take a lot out of my day," he explained, praising the practicality of pre-rolls when life gets hectic.

However, when time allows, Wiz cherishes the ritual of rolling by hand. "When I'm on the road and have a little more time on my hands, I might be trying somebody else's pot… I just crush it up, put it in the joint, and blow it down real quick," he shared. His new rolling papers are designed for those who, like him, appreciate the process of rolling their own, ensuring an elevated experience with every joint.

A Lifestyle Built On Paper

For Wiz, rolling papers is an extension of his lifestyle. Years of smoking and rolling have shaped his preferences, leading him to create a line of papers that reflect his tastes. Designed with smokers in mind, his papers focus on texture, taste and a smoother smoking experience. "It's based on personal preference—look, feel, taste, and consistency," Wiz said. His goal is to offer a paper that avoids common issues like dry mouth, itchy throat or the overpowering taste of burning paper.

The artist emphasized that he's personally involved in the development process, ensuring that his papers meet the highest standards of quality. For him, this isn't just another product with his name on it, it's something he stands behind. "I'm only going to do a paper that people love," he said.

As Wiz continues to expand his influence in the cannabis world, his rolling paper line is a natural progression of his journey. Whether he's using pre-rolls to save time or hand-rolling fatties on the road, Wiz has always maintained a strong connection to the cannabis lifestyle. Now, with his own papers on the market, fans can enjoy the same quality and experience that Wiz has perfected over the years.

This new venture is a reflection of Wiz's dedication to authenticity and quality. For stoners who value a well-rolled joint, these papers are set to become a staple —allowing fans to roll just like Wiz, with care and consistency.