Puma's Shoe Collaborations With Kylie Jenner And Rihanna Are Winning Over Social Media Users

The latest data from Ticker Tags indicates that a pair of big-name celebrity endorsements seems to be paying off for PUMA SE NPV PMMAF. Puma recently released new shoe collaborations with Rihanna and Kylie Jenner, and social media is now buzzing about both products.

Ticker Tags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Rihanna’s Puma fashion show, which included models like Gigi Hadid, was considered a huge success. Social media data shows Rihanna’s Fenty shoe is growing particularly popular.

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In fact, some are comparing the early success of Rihanna’s Fenty design with that of Kanye West’s wildly popular Yeezy Boost line with Adidas AG (ADR) ADDYY. Data shows that social media mentions of “Fenty” are now approaching the record levels of social buzz about “Yeezy Boost” during its peak.

It seems as if Puma has taken notice of the positive reception for Rihanna’s Fenty design. Jenner’s line, which just launched on April 1, is nearly identical in design to Rihanna’s Fenty shoes. Ticker Tags reports that early social media discussions about Jenner’s shoes are nearly 100 percent positive, a good sign that Puma may have yet another hit on its hands.

Disclosure: the author holds no position in the stocks mentioned.