All You Need To Know About #NationalCandyDay

One would assume Halloween is enough of a "candy day" for the United States to not need another dedicated day in this fall season. However, this does not seem to be the case. Quite the opposite, November 4 – just a few days after All Hallows' Eve — is the #NationalCandyDay, a date to indulge in all of your sweet-tooth cravings.

It is not like Americans actually need an excuse to consume these savory treats, though. The average American munches about 22 pounds (almost 10 kilograms) of candy per year, a "Life in the USA" survey revealed — other surveys suggest even higher levels. You can take a look at the five most popular brands in the country, from Hershey Co HSY to Mars here.

The Winners

An unofficial holiday like this could seem to many like a made up thing to sell more candy. Leaving speculation aside, let’s take a look into some of the main beneficiaries of such a festivity:

• Hershey would probably top the list, as it produces some of the most popular sweet-treats in the United States, including KitKats, Reese's, Almond Joys, York Peppermint Patties and the always popular Hershey's Kisses.
• Same goes for privately held Mars, the maker of Snickers and M&M’s, among other delicious products.
• Mondelez International Inc MDLZ is another huge producer, which brings us Oreo cookies and Milka chocolates, although its portfolio goes well beyond cookies and candy.
• Tootsie Roll Industries, Inc. TR, which makes Tootsie Rolls, Tootsie Pops, Frooties and Junior Mints, inter alia.
• Swiss company Lindt makes premium mass-marketed chocolates, the kind you usually buy in a duty-free shop.
• Germany’s Haribo produces some of the most popular gummy bears in the world.

Indirect beneficiaries of the National Candy Day could include:

• Colgate-Palmolive Company CL, which makes Colgate Total, the most popular toothpaste in the United States.
• Sensodyne, the leader in the sensitive teeth segment.
• Procter & Gamble Co PG, the maker of Crest toothpastes.
• Unilever plc (ADR) UL, which makes Lipton teas – something many may reach for in search of stomach relief after a pig-out.
• Privately owned Bigelow Tea Company, maker of the second-most popular tea in the United States makes the list for similar reasons.
• Associated British Foods plc (ADR) ASBFY, which produces Twinings tea, third in the list of most sold teas in the States, follows suit.

Source: Statista

Social Media

Benzinga first found out about the National Candy Day through Twitter Inc TWTR, which was flooded with tweets about the date. Below are some of the best mined of the day:

Happy #NationalCandyDay!