Options Brief: Virgin Media Inc. (VMED)

Shares of Virgin Media Inc. VMED are higher on the session by 1.96%, trading at $27.11. Overall put volume is now running at 7.91x the daily average, with 74% of all puts traded being purchases on the offer. 7,040 contracts have traded on the session so far. Virgin Media Inc. is a provider of entertainment and communications services in the United Kingdom, offering quad-play broadband Internet, television, mobile telephony and fixed line telephony services.