) are higher on the session by 0.54%, trading at $37.52. Overall call volume is now running at 2.22x the daily average, with 83% of all calls traded being purchases on the offer. 2,577 contracts have traded on the session so far. Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People and Terrain brands. The company also operates a wholesale segment under the Free People and Leifsdottir brands.