Options Brief: Valassis Communications, Inc. (VCI)

Shares of Valassis Communications, Inc. VCI are higher on the session by 1.01%, trading at $28.96. Overall put volume is now running at 3.15x the daily average, with 5% of all puts traded being purchases on the offer. 1,513 contracts have traded on the session so far. Valassis Communications, Inc. is a media and marketing services company. The company's RedPlum portfolio of products and services delivers value on a weekly basis to more than 100 million shoppers across a multi-media platform, in the mailbox, in the newspaper, on the doorstep, in store and online. RedPlum and redplum.com provide consumers with local and national offerings across a multi-media platform on brands they want most.