Options Update: Priceline.com Incorporated (PCLN)

Shares of Priceline.com Incorporated PCLN are lower on the session by 1.75%, trading at $507.88. More than half way through today's session, Priceline.com has traded 10,000 calls and 14,000 puts. Puts have been outnumbering calls for the majority of the past two weeks. Priceline.com Incorporated is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the company offers customers hotel room reservations in over 90 countries and 32 languages.