) are lower on the session by 2.18%, currently trading at $13.49. The stock has been moving largely lower over the past four months and is currently trading below the 200-day moving average. Options traders are buying calls on the name today. A short while ago the July 2011 $16.00 call was purchased 3,500 times, on the offer, on open interest of 3,589 contracts. Overall call volume is now running at 4.33x the daily average with 96% of all calls traded being purchases on the offer. Collective Brands, Inc. operates a hybrid business model that includes retail, wholesale, licensing, digital commerce and franchising businesses. The company operates its business in four segments: Payless Domestic, Payless International, PLG Wholesale and PLG Retail.