Puts Purchased on Virgin Media Inc.

Shares of Virgin Media Inc. VMED are higher on the session by 0.75%, currently trading at $30.10. The stock has been moving largely higher over the past six months and is currently trading above the 200-day moving average. Options traders are buying puts on the name today. A short while ago the December 2011 $27.00 put was purchased 2,000 times, on the offer, on open interest of 10 contracts. Overall put volume is now running at 4.18x the daily average with 100% of all puts traded being purchases on the offer. Virgin Media Inc. is engaged in entertainment and communications business. The company has two segments: Consumer and Business.