Calls Purchased on Virgin Media Inc.

Shares of Virgin Media Inc. VMED are higher on the session by 2.42%, currently trading at $30.47. The stock has been moving largely higher over the past five months and is currently trading above the 200-day moving average. Options traders are buying calls on the name today. A short while ago the September 2011 $34.00 call traded 13,000 times on open interest of 25,111 contracts. Overall call volume is now running at 19.05x the daily average with 88% of all calls traded being purchases on the offer. Virgin Media Inc. is engaged in entertainment and communications business. The company has two segments: Consumer and Business. The company is a provider of broadband Internet, television, mobile telephony and fixed line telephony services that offer a variety of entertainment and communications services to residential and commercial customers throughout the United Kingdom.