Edge Video Redefines Broadcast TV With Interactive AI-Powered Ecosystem

For decades, the FAST (Free Ad Supported TV) landscape has suffered from low ad revenue per user, despite their large viewing audiences.

Edge Video Network is a suite of AI-powered gamification tools that integrate with any given broadcast through a QR code, with a tokenized economy ecosystem that turns passive viewers into active ones by rewarding them for their interaction with the stream.

How? The answer to that is actually very simple. 

Users scan the code on TV or some other screen where they watch the steam with their mobile device, then play along with AI-generated quizzes that dynamically adjust to the content shown. Viewers earn Edge points and rewards for taking part, as well as recognition on the community leaderboards. These points can be exchanged for $FAST tokens. 

Both Edge points and $FAST tokens can also be spent on products recommended by the Edge AI. The exciting part about Edge Video AI ist that it uses real-time tracking to scan content and give viewers product suggestions that they can instantly click through and buy. 

"This could be used during a basketball match, with the AI recommending the shoes the players are wearing or watches worn by celebrities in the crowd," says Sabrina Schaffer, Marketing and Operations Manager at Edge Video AI. Content providers earn a portion of this revenue. The proprietary AI helps power all of Edge's dynamic interactive content, with its ability to create novel experiences every single time based on the content shown, meaning viewers never see the same thing twice, even with repeated viewings. 

The platform lets anyone on any device access the Edge ecosystem through a QR code, not interfering with the operational overhead of broadcasters. It allows Edge to be seamlessly activated on any FAST content creator or paid media stream. 

For streamers, creators and broadcasters, this lets them access the benefits of Edge and provide interactive streams for their viewers even if they had no other means of doing so previously. With their easy-to-use, integrated ecosystem, Edge plans to make FAST channel revenue per user leap.

"It's about creating a pure value-add," – says Joe Ward, CEO and Founder. "Broadcasters add Edge's QR for extra revenue, giving their users a better experience doing it. It's a win-win."

Edge has already established foundational partnerships with industry leaders in broadcasting and crypto. Recently, the team announced a deep strategic collaboration with the NEAR Foundation, focused on bringing AI-powered TV closer and supporting the rollout of vibrant on-chain economies that reward participants for their contribution and create democratic equitable ownership of digital public goods. Including, of course, content media.

"NEAR has best-in-class transaction efficiency, and we're thrilled to receive tech development support from NEAR's devs" – says Charles Myers, CTO. "Working with them to bring Edge to every screen has been a delight, and our partnership is only just beginning." – he adds.

This partnership with NEAR, as well as strategic alliances with Kick.com, Brave and the WPT are just the first of many as Edge Video grows the on-chain media community and gives the 24,000+ FAST channels a way to better monetise their streams while giving viewers more.

"We are creating a layer 2 for television that is dynamically accessible and operationally lightweight," – says Joe Ward. "Edge Video brings the best of both AI and crypto to all content."

About Edge

Edge Video is a Netherlands-based suite of gamification and shopping tools that uses real-time AI to scan content and deliver unique experiences powered by crypto, all accessible through a QR code on the screen. Their proprietary $FAST token can be earned by viewers as rewards for interacting with emergent content quizzes created by AI.

This post was authored by an external contributor and does not represent Benzinga’s opinions and has not been edited for content. This contains sponsored content and is for informational purposes only and not intended to be investing advice. Cryptocurrency is a volatile market; do your independent research and only invest what you can afford to lose. New token launches and small market capitalization coins are inherently more risky than large cap cryptocurrencies. These tokens are subject to larger liquidity and market risks.