Bridging The Gap: Home Automation By NJ's Call For Partnerships In Revolutionizing The Smart Home Market

The smart home market in Europe has seen significant growth and adoption, driven by the increasing demand for convenience, efficiency, and sustainability among consumers. French customers, for instance, prefer smart home devices that save energy, enhance security, and provide remote control capabilities. They particularly favor products that seamlessly integrate into their daily routines and offer ease of use. 

A study by Reworld Media-Harris Interactive reveals that 58% of French people are interested in using connected objects in their homes, illustrating the widespread appeal of home automation in the country. With this, it’s hardly surprising that consumer interest and investment in smart home technologies continue to grow. In fact, Statista forecasts the revenue in the smart home market in France to grow from 2023 to 2028, with an expected increase of approximately €1.7 billion, showcasing a 57.37% rise. 

Still, it’s worth noting that despite this rapid growth, there’s still a gap in the adoption and perception of smart home technologies in Europe compared to regions like the United States and Asia. Nawsad Joomratty, founder and CEO of Home Automation by NJ, a Swiss company specializing in smart homes, highlights this difference. “Here in Europe, home automation is often viewed merely as a set of gadgets for controlling lights or blinds remotely. I believe true home automation is a 3.0 application that offers enhanced comfort, pleasure, and security,” he remarks.

Joomratty recognizes the need for collaboration to drive the smart home industry forward in the region. Therefore, he’s calling for like-minded partners who share his vision of building the future of smart homes and cities. He’s eager to work with individuals and organizations who understand the importance of a holistic approach to home automation—those who don’t focus on profit but aim to create meaningful and sustainable advancements in the industry. Joomratty envisions developing smart city projects and innovating in ways that truly benefit users, ensuring that the technology serves its intended purpose of enhancing everyday life.

The visionary has over 14 years of experience bringing smart technologies to commercial and private spaces. His engineering degree and certifications in home automation have equipped him with the technical expertise to deliver solutions tailored to customer needs. In addition, his expertise in various sectors, including AV, collaboration, home automation, and wireless networks, has enabled him to innovate and propose effective solutions to his clients. 

These experiences made him realize the limitations brought by the traditional approach to smart home technology in Switzerland. For instance, Joomratty found that giving the task of implementing these advanced systems to electricians rather than IT specialists was counterproductive. He believes a home automation specialist must possess a multidisciplinary skill set, mastering areas like electricity, alarms, IT security, audio, video, and all building technologies. “It’s only by combining these elements that we can transform how people interact with their living spaces,” Joomratty states. This insight prompted him to establish Home Automation by NJ in 2016. 

Now, Home Automation by NJ stands as a premier provider of smart automation systems. Because the founder—a passionate cinema and music enthusiast—views home automation as a sensory experience, the company’s services include multimedia integration, sophisticated home cinema setups, comprehensive IT and telephony management, and advanced home automation for lighting, security, and climate control. Home Automation’s immersive showroom in Lausanne allows visitors to experience a home automation setup while enjoying an engaging musical and cinematic environment.

The innovative company also offers complete installation, programming, and maintenance services. Moreover, it provides personalized customer training and consulting, ensuring clients are fully comfortable and satisfied with their smart technology investments. These services demonstrate that the CEO’s mission has always been to create living environments integrated with advanced technologies to make life easier and more efficient for their inhabitants. 

Joomratty’s call for collaboration with like-minded individuals and entities is an invitation to what he calls “future 3.0,” a new generation of home automation with a bold, innovative vision that employs a human-centric approach. He aims to combine elements that define humanity, such as art and music, with advanced technology like AI. “The problem with technology today is its narrow focus,” Joomratty shares. “For example, we, engineers, tend to neglect human elements. We need to learn about art and music to understand people better. This way, we can also enhance our technological capabilities.”

Ultimately, partnering with Home Automation by NJ presents a unique opportunity to leverage cutting-edge technology for improved living environments. The company’s multidisciplinary approach that combines electrical engineering, IT, security systems, and multimedia integration is set to contribute to the latest advancements in smart home technology. Joomratty remarks, “My mission is creating the future of the smart home sector with solutions connecting arts and hearts.”

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