Gal Erlichman Is Changing Digital Marketing With PESO.IO

Gal Erlichman is a serial tech entrepreneur who has changed digital marketing through AI-driven marketing and his company, PESO. His experiences range widely, from serving in the army to managing multi-million dollar ventures in Las Vegas.

Early Years and Professional Experience

Serving as a conscript in the army, Gal gained a strong sense of discipline and adaptation. These traits would later prove to be useful when he entered the business sector. After serving in the military, he traveled across South America and encountered various situations that molded his spirit for business even more. After enrolling in the Arison School of Business, he sharpened his financial skills and went on to work as a stockbroker.

Gal made a significant career change in 2010 when he moved to Las Vegas to manage TJH Investments, one of the biggest family offices in the area. Under his direction, the company made significant investments in the real estate market, closing more deals in a single year than most businesses do in decades. But by 2012, as the industry changed, Gal could no longer resist the allure of his real passion: technology. This brought him to Miami, which would act as the springboard for his tech career.

Ascending Through the Ranks

Gal moved from the real estate business to the IT sector in Miami, using his commercial acumen and strategic skills to enter the rapidly expanding field of digital marketing. 

But, his displeasure with traditional marketing companies’ exorbitant prices and inefficiency inspired his most ambitious initiative to date, PESO.IO.

Origins of PESO.IO

As the Chief Operating Officer, Rob Vegas, of PESO.IO, explains, "The vision to create an all-in-one, AI-driven platform that would streamline online marketing and make it faster, less expensive, and more transparent gave rise to PESO.IO." The platform solves the frequent issues that company owners have with traditional agencies, such as exorbitant fees, variable quality, overpromising and under-delivering, and a lack of transparency.

Chief Revenue Officer Chris Berry adds, "By combining PR, SEO, content production, and brand ambassador management into a single platform, PESO.IO provides a holistic solution. This removes the need for companies to manage several agencies, each of which charges astronomical fees for a small number of services. Thanks to real-time data and analytics that provide complete control and transparency, business owners can handle their marketing initiatives autonomously with PESO.IO."

LIV, an AI-powered marketing manager who helps with tasks, research, and reporting, is one of PESO.IO’s unique features. By enabling business owners to manage their marketing initiatives without the need for a sizable staff, LIV guarantees superior outcomes at a significantly reduced expense.

A Prospective Perspective

Gal sees PESO.IO as a leader in the revolution that will reshape digital marketing, much like how Uber transformed the taxi business or Expedia transformed online travel reservations. He thinks that as technology advances, conventional marketing agencies won’t be as necessary because more companies will opt to handle their own marketing thanks to resources like PESO.IO.

Gal wants to establish PESO.IO as a top SaaS provider and spearhead the transition to a more effective, transparent, and economical approach to digital marketing. His goal is to enable companies of all kinds to use cutting-edge technology to attain previously unheard-of levels of success.

Image Credit: Peso.io

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