Breaking Barriers: NUBIO Promotes Inclusive Skincare Through Technology

Murat Bazarov, the founder and CEO of NUBIO, started his skincare company for deeply personal reasons. Growing up in Turkmenistan, Bazarov witnessed his grandmother struggle with severe foot issues that impacted her mobility. She couldn’t find the right foot care products, which inspired him to take action. He felt a personal responsibility to address the often overlooked area of foot care, recognizing its importance in overall wellness.

After researching the global skincare market, Bazarov discovered a real need for effective foot care solutions, realizing it was an issue impacting millions globally. He realized this wasn’t just a regional issue but a global one affecting millions. This realization led him to create NUBIO, a company that not only fills the market gap for foot care but also seeks to expand foot care solutions to a broader, more inclusive range of skincare needs—particularly areas that have been overlooked by the industry.

“What sets NUBIO apart is its ability to blend technology with wellness in a way that is both innovative and inclusive,” Bazarov says. His belief in technology’s power to make wellness more accessible has guided every aspect of NUBIO’s development.

Born and raised in a close-knit Turkmenistan community, Bazarov was later selected for John Hopkins University’s Summer Program, being the only student from his country chosen to participate. This experience exposed him to cutting-edge technology and innovation, which has been a driving force behind NUBIO’s vision of inclusivity and accessibility.

Throughout Bazarov’s college career, he gained recognition for his leadership qualities and achievements. He also participated in various humanitarian efforts. These efforts taught him the importance of creating solutions that are not only effective but also inclusive for all. This life experience greatly influenced his plans to make NUBIO a brand that caters to everyone, regardless of gender or background. Inclusivity has always been at the core of NUBIO’s mission.

One of the initial challenges Bazarov faced when starting NUBIO was the reluctance of men to use skincare products, especially foot care. Many men saw skincare as a ‘women’s issue,’ and this gender stereotype was a barrier Bazarov wanted to break down. After conducting market research, he discovered that men felt intimidated by the jargon and overwhelmed by the wide range of products available. This insight led him to include all the tools needed in NUBIO’s foot care kit, ensuring it was easy to use and gender-neutral. More importantly, NUBIO made it its mission to shift the conversation around skincare as something everyone should care about—male, female, young, or old.

NUBIO Foot Care products launched on Amazon and sold over 1,000 units in the first month. At the time of this article, NUBIO has 4.9 out of 5 stars with glowing customer reviews. The feedback Bazarov and his team received reinforced that people were looking for effective, no-nonsense foot care, and NUBIO had successfully met that need. Bazarov’s market research is reflected in the comments from kit users.

Many users mention that the kit is a complete system, writing about how pleased they were with the performance of the products. Hearing these stories confirmed to Bazarov that NUBIO was making a difference in people’s lives. Amazon customers were just some of the brand’s satisfied users. The moment that resonated most for Bazarov was when his grandmother used the kit and experienced significant relief. Knowing that NUBIO had helped someone so close to him gave him the motivation to push forward.

The challenges faced during the launch of NUBIO’s first product helped Bazarov refine his business approach. He learned that entrepreneurship requires adaptability, empathy, and innovation. These hurdles helped him become more empathetic and innovative regarding the creation of an inclusive wellness community.

One such innovation is NUBIO’s use of AI in skincare technology to create personalized solutions through its upcoming NUBIO AI app. The team recognized that AI could bridge the knowledge gap and provide users with easy-to-understand, customized skincare solutions. The app will serve as a platform that provides research-backed advice, offers personalized solutions, and by going beyond just offering personalized skincare advice; it will create an inclusive space where users can share their skincare journeys, exchange tips, and connect with others who may be facing similar challenges.

“In the coming years, we see NUBIO becoming a global leader in the skincare and wellness industry, recognized for its innovative use of AI and its commitment to inclusivity,” Bazarov says. The long-term vision for NUBIO is clear: to make high-quality skincare accessible to all, regardless of gender, income, or background. Bazarov’s dream is to create a one-stop platform where users can find everything they need for their skincare journey—from products and ingredient information to expert advice from dermatologists, all backed by research. By blending cutting-edge AI with the human touch of community support, NUBIO aims to set new standards in wellness. The company’s goal is to reach 5 million active users by the end of 2025, establishing NUBIO as a trusted resource worldwide.

Image Credit: Murat Bazarov

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