Thriving On Trust And Human Connections: Advisor Associate's Ben McCollum Redefines Business Dynamics

Interpersonal bonds are an integral part of the human experience. Forming relationships allows people to connect on a more profound level, empowering individuals to absorb the values, knowledge, and qualities of others. While the business world often revolves around fiscal quarters and the bottom line, it's evident that it can't progress without human interactions, one-on-one agreements, and a bit of lighthearted chat—the often neglected part of professional deals that helps entrepreneurs form partnerships based on trust. 

Benjamin McCollum, Financial Advisor at Advisor Associate, realized the importance of genuine human connections early in life, relying on his extroverted, open-minded nature to guide his business endeavors toward success. A wealth management expert with over a decade of experience and Managing Partner of Advisor Associate, he ensures every client, regardless of their financial literacy or stage in life, receives personalized services and transparent, result-driven advice.

In the financial advising landscape, Ben specializes in mergers and acquisitions, frequently embarking on global travels to integrate himself within existing companies, identify areas for improvement, learn from others, and—ultimately—lead a deal to completion. In this space, he interacts with field experts, often in their 60s and 70s, who are ensuring their firms can thrive as they phase out for retirement. 

Generational gaps are innately challenging, requiring both parties to embrace the expertise and unique values of others. "There is a prominence of people who enter an established company to put their foot down, believing that their way is the best one," Ben stresses. "The acquisition process is a transition – a time for collaboration and absorbing the knowledge of those who have been running a business for decades. This isn't a place for ‘big dogs' and ‘alphas' but for authentic human connections that lead to longevity and mutual satisfaction."

This philosophy of connectedness has accompanied Ben throughout his life, now informing his professional ventures. The oldest kid of a tight-knit family of six, his childhood was built on the foundation of unity and engaging conversations. This belief was reinforced in college, where Ben fulfilled his athletic dreams, ran a national-scale Decathlon, and learned the power of humility and teamwork. A major in Finance and Accounting, he always felt a calling to join the economic realm; apart from studies, his college years revolved around an internship at a renowned brokerage firm, where he honed his skills and learned the industry's dynamics. 

Recognized for his acumen and propelled by the connections he made during his higher education years, Ben was running an office at the young age of 24. Despite having received many prestigious licenses, he never stopped evolving, constantly investing in his development and self-growth. His path eventually led him to the founder of Advisor Associate, who first hired Ben to manage the firm's finances. There, his skill set was evaluated, and Ben's most prominent trait became clear: connecting with others.

From there, Ben's M&A story unfolded naturally; thrown into the deep waters, he transitioned from smaller operations of around $50 million under management to ten-fold endeavors, gaining hands-on experience on the job. As a young person in environments run by businessmen double his age, Ben's strategy was centered on observing, delving into company dynamics, and asking personal questions that help build genuine connections; questions that—as trivial as they may sound—open the door to more possibilities, build trust, and set the foundation for a more collaborative relationship in the future: "What is the in-house culture like?" "What do employees enjoy doing outside of work?" and even "What are everyone's favorite lunch spots?"  

In an era of digitization, certificates and academic accolades—though valuable—aren't enough to gain the respect of others, especially business veterans who learned their lessons the hard way. Through direct contact with teams and executives and integrating Advisor Associate's cutting-edge tech, CRM, and proprietary products without disrupting existing dynamics, Ben gradually—often over three to 12 months—builds the trust of current owners, slowly preparing them for the acquisition. 

"What's good never comes easy, and the relationships I have built with clients attest to that. They often start skeptical, with these experienced owners thinking, ‘They might have the funds to purchase the company, but do they have the expertise and skill to continue our legacy?'" Ben muses. "It all comes down to getting to know them on a personal level, working with them arm in arm, and showing them that we can."

In these mutually beneficial relationships, Ben brings innovation, a fresh perspective, and a listening ear always keen to hear about the owners' loved ones, their kids graduating college, and their recent family vacation in Europe. Meanwhile, the industry veterans he works with become his mentors—people he can gain invaluable insights and learn unique non-textbook strategies from. 

As the world shifts toward authenticity, fighting to maintain the essence of humanity in an increasingly digital era, professionals like Ben McCollum stand at the forefront of a futuristic movement where modern-day solutions and human connections intertwine. He reflects: "One of my mentors once said, ‘Both in business and life, everybody just wants to have a good time.' I think that's what it all comes down to—fostering trust, getting to know others, and forming mutually beneficial relationships where both parties can thrive."

This information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Keep in mind that there is no assurance that the recommendations or strategies will ultimately be successful or profitable nor protect against a loss. There may also be the potential for missed growth opportunities that may occur after the sale of an investment. Recommendations, specific investments or strategies discussed may not be suitable for all investors. Past performance may not be indicative of future results. You should discuss any tax or legal matters with the appropriate professional. Registered Representatives offering securities through Independent Financial Group, LLC (IFG), Member FINRA/SIPC. Investment Advisor Representatives offering advisory services through Independent Financial Group, LLC (IFG), a Registered Investment Adviser. Additional advisory services offered through X Advisors, LLC, and Pash & Benson International, Ltd., both Registered Investment Advisors. Advisor Associates, X Advisors, Cherry Creek Capital, Paxton Consulting Group, Pash & Benson International and IFG are unaffiliated entities. 

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