Dragon Sourcing: The Global Procurement Powerhouse Reshaping Supply Chains

Dragon Sourcing, a global procurement service company, has been offering end-to-end sourcing solutions across industries since 2004. Since its founding by Richard Laub and Olivier Levy, the company has evolved into a key player in end-to-end global sourcing solutions, leveraging technology, analytics, and an extensive global network to help businesses navigate the complexities of global procurement.

For Richard Laub, the inspiration for Dragon Sourcing emerged at a pivotal moment in global trade. "In those days, it was really the beginning of global sourcing as we know it now," he recalls. "China was already on the map, but around 2000, it truly became an economic force, offering an alternative supply chain for the U.S. and Europe. Having been in procurement for years, I recognized the need to help companies implement global sourcing strategies effectively."

Richard's past experience as a partner in two globally established strategic consulting firms and Olivier's industry supply chain experience brought deep insights into corporations’ procurement challenges. Rather than just finding suppliers, they envisioned a firm that could provide data-driven insights, transparency, and localized expertise to ensure companies secured the best products at optimal pricing—wherever in the world they might be.

Dragon Sourcing has positioned itself as one of the most comprehensive global sourcing firms in the world, covering all manufacturing and retail sectors. Unlike many sourcing firms that focus on a specific region or industry, Dragon Sourcing has built a global footprint, working across emerging markets such as China, India, Southeast Asia, Central and Eastern Europe, Turkey, North Africa, South Africa, Mexico, and South America. "Many companies are still heavily reliant on China, but there's a major push to diversify supply chains," Richard explains. "We provide businesses with an alternative sourcing strategy, helping them qualify and manage suppliers worldwide."

One of the defining elements of Dragon Sourcing is its technology infrastructure. Unlike many of the traditional procurement firms that rely solely on personal networks, Dragon Sourcing has developed an internal sourcing platform that standardizes and optimizes every step of the sourcing process. Clients can access the platform to monitor program progress, and suppliers can utilize the platform to upload all of their information. The proprietary sourcing platform also ensures standardized workflows, supplier transparency, and streamlined operations. With its AI-driven supplier identification, it ensures that all potentially attractive suppliers are included in the process. With many client programs requiring a large team of buyers spread across different continents, the platform ensures seamless coordination and standardization. They have a data-driven decision-making system wherein suppliers are evaluated based on performance, capabilities, and cost competitiveness. 

"Procurement isn't just about finding a factory. It's about building a sustainable, cost-effective, and scalable supply chain," says Richard. "We combine human expertise with cutting-edge technology to ensure accuracy, efficiency, and compliance at every level." 

Dragon Sourcing has established operations across all key emerging markets. A vast network of in-house specialist buyers and on-the-ground procurement freelancers ensures that local expertise drives supplier selection decisions. Thanks to the founders' background in consulting and operational procurement, Dragon Sourcing applies a methodical, data-driven approach to procurement. 

While Dragon Sourcing operates across multiple industries, two decades of experience have led to deep expertise in specific product categories. Their extensive knowledge of global sourcing trends enables them to leverage more effectively the untapped potential of global supply markets.

Looking toward the future, the founders emphasize expanding geographic expertise as a critical goal. "Finding viable suppliers can be a challenge," they explain. "Our priority is to strengthen our sourcing depth in alternative markets—whether that's Vietnam, India, Eastern Europe, Mexico, or South America."

Key focus areas for the next decade include deepening expertise in high-demand supply regions, enhancing AI-driven analytics for supplier evaluation, expanding technology-driven transparency for clients, and ultimately strengthening sustainability and ESG compliance within sourcing networks.

As trade dynamics continue to shift, Dragon Sourcing remains at the forefront of global procurement, offering companies a secure, diversified, and cost-effective way to source goods.

Image Credit: Dragon Sourcing

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