The Legal Rebel: How Chelsey Mori Is Disrupting Legal Services For The Creator Economy

The legal industry feels like it operates in a parallel universe to the creator economy. It's buttoned-up, bureaucratic, and intimidating—everything that creators, celebrated for their bold individuality, reject outright. So why should their legal services feel corporate and impersonal? 

Enter Chelsey Mori and Unbound Legal, a law firm designed to break the rules. Forget stuffy offices and endless billable hours—Unbound Legal operates like a tech startup. From managing her practice in a VR headset to leveraging AI for contract reviews and offering a digital clone of herself on the firm's website, Mori is injecting startup energy into a stale industry.

Combining a rebellious spirit, cutting-edge technology, and a deeply human touch, Unbound Legal is cutting through the stuffiness of law and integrating as an extension of its clients’ brands.

Law Firms Need a Makeover

“For decades, law firms have catered to big corporations, not creatives,” Mori explains. “They're expensive, slow, and stuck in their ways. Creators deserve better.”

Traditional firms cling to rigid hierarchies and archaic billable models, leaving creators with skyrocketing fees and cookie-cutter solutions. Associates at Big Law firms are required to hit exhausting billable hour quotas just to keep their jobs.

But not all billable time is quality time. “When I worked in Big Law, I was encouraged to always be billing, even if I thought about a matter while brushing my teeth,” Mori shares. This outdated model rewards inefficiency, with clients footing the bill while attorneys burn out. Creators, who thrive on speed, individuality, and adaptability, are left struggling to navigate a system that wasn't built for them.

“Unbound Legal was born to change that,” Mori says. By ditching traditional billing models and leveraging tools like AI, Unbound Legal delivers faster, tailored solutions at a fraction of the cost.

Transparent Pricing That Works for Creators

Unbound Legal has reimagined legal pricing to fit the content-economy. Unlike traditional law firm, its prices are published online. Clients can opt unlimited in-house counsel subscriptions—an affordable alternative to hiring a full-time company lawyer.

And for clients who prefer the traditional hourly model? Mori's hourly rate is less than half that of a first-year associate at a Big Law firm, making premium legal services accessible to creators and businesses of all sizes.

Mori's ultimate goal is to eliminate the billable hour altogether. “Flat-rate subscriptions allow me to stay deeply involved with my clients' businesses, acting as a partner rather than just a service provider or fire extinguisher,” she says.

Tech-Driven and Human-Focused

 Unbound Legal integrates AI across its operations, from billing and contract review to intellectual property enforcement. But unlike most legal AI tools which cater to corporate agreements, Mori has built bespoke playbooks tailored specifically to the content economy. 

This technology automates initial contract reviews, flags risks, and embeds Mori's signature protective clauses into every agreement. "I've trained AI to reflect my language preferences for NDAs, sponsorship contracts, and content licensing,” Mori says. “It ensures every agreement starts on the right foundation, so I can focus on negotiating what really matters.” For creators who can't yet afford a lawyer and might otherwise turn to generic AI tools, Mori is launching a first-of-its-kind DIY legal AI tool. Through a Word extension, subscribers can upload contracts, scan for red flags, and apply AI-suggested edits within seconds—all based on Mori's tailored playbooks.

On the firm's website, creators can even chat with a digital replica of Mori. The AI clone answers common onboarding questions and makes navigating legal services as simple as Facetiming.

A Partner, Not a Suit

 Chelsey Mori has positioned Unbound Legal firmly within the culture of the creator economy. Based in Los Angeles, Mori doesn't just work with creators—she actively participates in their world. Whether playing weekly creator pickleball or attending red-carpet events and holiday parties, Mori stays connected to the constant changes shaping the creator economy. This hands-on approach ensures her legal services remain practical and directly aligned with the challenges creators face.

"My favorite compliment is when clients tell me I'm not a suit," Mori shares. "I want creators to feel supported, not intimidated. That's why everything about Unbound Legal—from our website design to letting client's text or DM—is built to be approachable, transparent, and even fun. The goal is to make the law feel less scary." 

"It's about meeting clients where they're at – both literally and figuratively- and integrating legal seamlessly into their lives."

On social media, Mori breaks down complex legal concepts into analogies that resonate with creators. She creates videos on topics like "10 Things to Avoid in Your Contract" or "5 Things to Ask for in Your Contract,” making legal information both digestible and actionable.

Leading the Creator Revolution

Unbound Legal doesn't shy away from pushing boundaries or rejecting the norms of traditional law. “Creators aren't here to fit into traditional boxes, and neither am I,” Mori says. “Unbound Legal is about breaking the mold and building something that truly supports the people shaping the future.”

With bold technology, transparent pricing, and a fearless commitment to creativity, Chelsey Mori is proving that the future of law is faster, smarter, and unapologetically human.

To see how Unbound Legal is disrupting law for the creator economy, visit unbound.legal. 

Image Credit: Chelsey Mori

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content is for informational purposes only and not intended to be investing advice.