The Future Of Salesforce CPQ And What It Means For Your Business

Salesforce recently announced the cessation of new sales for its CPQ (Configure, Price, Quote) product solution, with a transition to its Revenue Cloud offering. Organizations using CPQ can continue to receive support, and Salesforce has outlined plans for the future integration of Revenue Cloud.

However, some users are closely evaluating the long-term impact of these changes and the shift to Revenue Cloud.

Understanding the Shift: Why is Salesforce CPQ Being Sunset?

In March 2025, Salesforce said that its CPQ product would enter an "End of Sale" phase that means it is no longer offered to new customers. Existing customers can keep using it and get indefinite support and renewals of the license. 

While Revenue Cloud promises enhanced capabilities, its adoption requires careful evaluation, particularly for organizations deeply integrated with the existing CPQ system. 

The Challenge for Revenue Teams

CPQ software is a cornerstone of modern revenue operations. It enables companies to:

• Configure complex product and service offerings efficiently, ensuring that sales teams can accurately assemble products and services to meet diverse customer needs.
• Automate pricing and discounting strategies to ensure accuracy and corporate compliance, reducing errors and maintaining consistency across quotes.
• Generate professional, customized quotes that align with customer needs, enhancing the professionalism and personalization of sales proposals.
• Reduce sales cycle times by eliminating manual inefficiencies and streamlining processes to accelerate deal closures.

Organizations should evaluate the potential impact on their operations, including the need for future updates and compatibility with evolving sales processes. This necessitates a forward-looking approach—organizations must seek solutions that address current needs and offer scalability and adaptability to future market changes.

Exploring Alternatives: What Should Businesses Look For?

Organizations seeking an alternative to Salesforce CPQ should consider solutions that offer:

• Seamless CRM Integration: A CPQ system should integrate smoothly with existing CRM platforms to ensure continuity.
• Flexibility in Pricing Modes: Support for various pricing strategies (such as subscription-based, usage-based, tiered, etc) is critical, particularly for businesses with complex pricing structures.
• Intuitive User Interface for Sales Teams: Facilitating ease of use with a user-friendly interface that minimizes training requirements and encourages adoption. 
• Scalability and Future-Proofing: The chosen solution should accommodate business growth and evolving sales processes, ensuring long-term viability.

DealHub as a Potential Alternative

Today's revenue teams face increasing pressure to shorten sales cycles, standardize processes, and drive growth across recurring revenue models. Companies addressing these challenges are turning to CPQ solutions that:

• Support fast, accurate quoting with built-in approval workflows and seamless collaboration across teams
• Guide sellers through complex deals with contextual playbooks that adapt in real-time
• Streamline contract workflows by combining CPQ and CLM for unified redlining, version control, and negotiation
• Deliver a digital buying experience that centralizes deal communication, pricing, and next steps in one location
• Manage renewals and recurring revenue with flexible billing models, including usage-based and hybrid approaches
• Keep data and workflows aligned through deep integrations with CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics
  

Platforms like DealHub are making it possible to unify quoting, contracting, and billing into one connected workflow. While DealHub is one option, businesses should explore all solutions in the context of their specific needs, tech stack compatibility, and long-term revenue goals.

Making the Transition: What's Next for Businesses?

The next steps for organizations using Salesforce CPQ include the following:

1. Assessing the Changes: As Salesforce shifts focus to Revenue Cloud, businesses may need to plan for adjustments related to future updates and support.
2. A proactive migration strategy ensures sales operations remain stable and competitive.
3. Evaluating Business Needs: Identifying the core features and integrations required to maintain efficiency.
4. Exploring CPQ Alternatives: Comparing platforms based on usability, scalability, and compatibility with existing systems.
5. Discover New Features: Investigate additional functionalities offered by alternative solutions, such as DealHub's advanced quoting and sales management tools, which can enhance sales processes.
6. Planning for Implementation: Developing a transition strategy that minimizes disruption and ensures a seamless shift.

A Pivotal Moment for CPQ Users

Leaving Salesforce CPQ will be a true turning point for sales organizations. Change may be scary; it will lead, however, to the adoption of more advanced and flexible CPQ solutions that will better fit future growth strategies. It proactively evaluates and applies a robust replacement solution to sustain, enhance sales efficiency, and have long-term preparedness in a rapidly changing market.

Photo Credit: fauxels – Pexels

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content is for informational purposes only and not intended to be investing advice.