Mark Cuban Says If You Want To Get Rich, 'Throw A Hail Mary' And Invest 10% Of Savings In Bitcoin, But You Must Pretend You Already Lost It

Mark Cuban didn't become a billionaire by playing it safe, but he didn't get there by throwing money around like confetti at a parade. The self-made billionaire – who famously turned a tech gamble into a Yahoo buyout and a fortune most of us can only dream of – has no problem dishing out advice on how to get rich. In fact, in a 2018 Vanity Fair video titled "Mark Cuban's 9 Rules to Get Rich," he served up financial wisdom with the kind of blunt charm you'd expect from a guy who's as comfortable in a T-shirt as he is in a boardroom.

Kicking things off, Cuban said, "Hi, I'm Mark Cuban, and I'm about to give you some advice on how to be just a little bit richer than you are today." It's a simple opener, but it sets the tone: this isn't the kind of sugar-coated millionaire-mindset fluff that makes you roll your eyes. Cuban's advice is practical and sometimes even a little bit savage – like when he suggests that if you really want to get rich, you need to live like a student, resist the urge to buy flashy cars, and yes, invest in high-risk opportunities … with a twist.

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One rule that stands out from the video is Cuban's take on high-risk investments. "If you're a true adventurer and you really wanna throw the Hail Mary, you might take 10 percent, put it in Bitcoin or Ethereum," he said. But here's where Cuban flips the script. He doesn't hype it as the golden ticket to wealth. Instead, he adds, "If you do that, you've gotta pretend you've already lost your money."

Let that sink in. Cuban's not anti-crypto, but he's crystal clear about the mindset you need. Think of it like buying a rare baseball card, a piece of art or limited-edition sneakers – it's worth what someone else will pay for it, and that value can disappear suddenly. "It's a flyer," he said, "but I'd limit it to 10 percent." That's Cuban's version of a financial seatbelt: take the risk, but don't bet the house.

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While Cuban's advice in 2018 had a cautious tone, his stance on Bitcoin has shifted significantly in recent years. He now sees Bitcoin as a better store of value than gold, particularly during economic downturns. Cuban points to Bitcoin's key advantages over gold, including its portability, divisibility and ease of international transfers. According to CNBC in January 2025, he told Wired's Lauren Goode, "I have enough Bitcoin that I really hope the price goes up." When asked how much he owned, he simply replied, "A lot." It's a clear sign that his outlook on Bitcoin has become much more bullish compared to his earlier, more reserved advice.

It's not just about Bitcoin, though. Cuban's broader message is that high-risk investments can be part of your wealth-building strategy, but they should never be the whole plan. This could mean putting money into startups, micro-cap stocks or even real estate crowdfunding. The key is to invest with your eyes wide open, fully aware that the money might vanish – and if it does, you won't lose sleep over it.

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Of course, Cuban isn't all about risky plays. In the same video, he offers grounded, no-nonsense advice: live below your means, avoid credit card debt (he's been there, done that), save at least six months' worth of expenses, and invest in low-cost S&P 500 index funds. He also adds don't forget to stock up on essentials when they're on sale – because nothing says financial savvy like having two years' worth of toothpaste sitting in your bathroom cabinet.

What makes Cuban's advice hit differently is that it's not just theory. He's been broke, he's hustled, and he's built his fortune from scratch. Whether it's negotiating with cash, reading obsessively to find that one idea that could change everything, or simply being nice – yes, that's one of his rules, Cuban's approach to getting rich is refreshingly grounded.

So, if you're considering putting money into Bitcoin, remember Cuban's golden rule: throw that Hail Mary if you want, but pretend the money's already gone. That way, if it pays off, you'll be thrilled. And if it doesn't? Well, you knew the risk – that's exactly how billionaires think.

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