Shaq Said His Krispy Kreme Store Was Likely Burned Down By Homeless Trying To Stay Warm — 'I'm Not Gonna Be Putting Charges On Homeless People'

Shaquille O'Neal is best known for dominating the basketball court, but off the hardwood, he's equally impressive as an entrepreneur. With a business empire spanning restaurants, endorsements, and investments in brands like Five Guys, Papa John's, and Muscle Milk, Shaq knows how to make—and keep—his money.

But sometimes, even the best investments come with unexpected challenges. Case in point: his historic Krispy Kreme location on Ponce de Leon Avenue in Atlanta, which burned down not once, but twice in 2021.

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What Happened to Shaq's Krispy Kreme?

The first fire, in February 2021, was ruled as arson. The second, just months later in July, was believed to have been caused by homeless individuals seeking warmth. Despite the million-dollar price tag to rebuild, Shaq took an empathetic stance, refusing to press charges.

On the "Full Send" podcast last year, he explained his reasoning:

"The first one was believed to be arson. The second one was believed to be some homeless people… My thing is, I'm not gonna be putting charges on homeless people. They were just trying to stay warm."

That's classic Shaq—big in both stature and heart. Instead of focusing on the loss, he doubled down on his commitment to the business and the community, vowing to rebuild.

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The $1.4 Million Comeback

True to his word, Shaq's Krispy Kreme made a triumphant return in October 2023. According to What Now Atlanta, building permits estimated the rebuild at $1.4 million. The 4,000-square-foot store reportedly now boasts a drive-thru and modern amenities while still honoring its historic roots.

This isn't Shaq's first time making bold business moves. He once owned 155 Five Guys locations before selling them to launch his own restaurant. He also held stakes in 17 Auntie Anne's locations—until he sold them, famously saying on the "Earn Your Leisure" podcast in 2021, "Black people don't like pretzels that much."

And let's not forget his early bets on Vitamin Water and Muscle Milk, both of which paid off big time when Coca-Cola and Hormel bought them for billions.

More Than Just a Businessman

Shaq's approach to business isn't just about profit—it's about people. He credits a comment from Jeff Bezos with shaping his investment philosophy: focus on things that "change people's lives." 

Whether it's refusing to penalize those in need, investing in brands he genuinely enjoys, or using his wealth to lift others, he proves time and again that being a great businessman isn't just about making money. It's about making an impact.

And in true Shaq fashion, he's doing both—one Krispy Kreme at a time.

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