Mark Cuban Praises Brilliant 'Shark Tank' Product He 'Can't Live Without' That Stops Pesky Hiccups '95% of the Time' — 'Bam. Gone'

Mark Cuban can handle billion-dollar deals, crypto debates, and NBA trades—but hiccups? That's where he draws the line.

"I hate the motherf***ing hiccups," Cuban said in GQ's "10 Things Mark Cuban Can't Live Without" video. And to fix them? He swears by a little invention called HiccAway, a doctor-designed straw-like device that claims to stop hiccups instantly—and has the research to back it up. "It works. I promise you it works," he added. "We keep one in the medicine closet."

Cuban first discovered the hiccup-fighting straw on ‘Shark Tank,' when Dr. Ali Seifi, a neuro-intensivist from San Antonio, came in with a product and a pitch that was both weirdly specific and wildly convincing. Seifi had spent years watching patients suffer from uncontrollable hiccups during recovery and decided to do something about it. The result? A straw that uses pressure and diaphragmatic stimulation to reset the system. Science, meet simplicity.

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The doctor asked for $250,000 in exchange for 10% equity. Cuban jumped in with a twist—$250,000 for 20%—and made it clear: he wasn't here for Shark games. "I just want a yes or no," Cuban told the founders. They said yes, despite Kevin O'Leary hovering with his own competing offer. Smart move.

In a 2022 episode of Duncan Robinson's ‘The Long Shot'  podcast, Cuban doubled down on his love for the product. "It's brilliant," he said. "It's just this little specialized—not straw, but square thingy—you put it in water and you suck through it, your hiccups are gone 95% of the time. It's like bam. Gone."

Since that ‘Shark Tank' pitch, HiccAway has racked up over $11 million in sales, landed on shelves at Amazon, Walmart, and H-E-B, and earned a permanent spot in Cuban's personal stash of must-haves, according to an update on Shark Tank Blog.

"This is going to be in everyone's medicine cabinet," as he said on ‘Shark Tank.' That's not hyperbole—it's Cuban-speak for product-market fit.

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With Cuban's seal of approval and a growing pile of positive reviews, HiccAway is turning an everyday annoyance into a solved problem. No apps. No pills. Just a plastic tool that works—and made a billionaire investor say bam.

Watch the Shark Tank pitch here: YouTube – Shark Tank: HiccAway

GQ Essentials Clip: YouTube – Mark Cuban's 10 Things

Podcast Mention: Duncan Robinson Podcast

Because if it's good enough for Cuban, it's probably good enough for your next hiccup.

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