Mark Cuban Forgot the Name Of The Biggest Successes Of 'Shark Tank,' Calling It The 'Huggy'—But Barbara Corcoran Invested $50K and Made $468 Million

Mark Cuban appeared on The Long Shot Podcast with NBA player Duncan Robinson in July 2022 and casually dropped a jaw-dropping fact: one of the biggest "Shark Tank" success stories didn't come from his portfolio—it came from Barbara Corcoran's. The only problem? He couldn't quite remember what it was called.

"The biggest deal was not one of mine," Cuban said. "It was Barbara Corcoran's… called the Huggy, I think it was called."

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He meant The Comfy, the oversized, wearable blanket that exploded after its pitch on "Shark Tank" in 2017. Cuban admitted the product was "comfy" and "cool," but when the Speciale brothers came in with nothing but prototypes, he passed.

"My first thought is trying to find a reason not to do it," Cuban said. "They were not far enough along."

Barbara didn't see it that way. She offered $50,000 for a one-third stake—and sealed what would become the most profitable deal of her Shark Tank career.

"They were like, sure," Cuban said. "These, as of two years ago—not even this year—had sold $150 million. Barbara herself made $37 million dollars off of 50."

That would be impressive enough. But according to Corcoran herself, the number has grown far beyond that.

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During an interview on "The Daniel Mac Show" podcast in June 2023, she was asked about her most profitable investment across 14 seasons. "That would have to be The Comfy," Corcoran said. "I took the deal myself. I acquired a one-third stake in the business for, I believe, $50,000."

When host Daniel Mac casually compared it to the Snuggie, Corcoran immediately cut in: "Don't you dare say Snuggies. No, it's not. It's The Comfy."

She made it clear she takes the brand seriously—and she certainly wouldn't have been thrilled to hear Cuban calling it the "Huggy" either.

Then came the jaw-dropper: "They made me $468 million dollars in three years." She laughed, calling it simply "a good investment." 

Although the number sounded almost too big to believe, she doubled down: "I think it's up to $470 now." Then, just to remove any doubt, she clarified—"million"—and added, "Only because I checked three days ago."

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Cuban may have passed, but he's still impressed. "Barbara's amazing… she can't add eight plus eight, but she knows people really, really well."

While he didn't see the potential in The Comfy, Cuban's Shark Tank track record is far from empty. On that same podcast, he brought up the HiccAway, a hiccup-stopping invention he personally loves—not just for the sales, but for how oddly specific and useful it is. Cuban called it one of those products that makes you go, Wait, that actually works?, and admitted he was genuinely fascinated by its simplicity.

He's also backed bigger names like Dude Wipes, the men's hygiene brand he invested in back in 2015, and Tower Paddle Boards, one of his early deals that's paid off over time. He put $150,000 into Tower in 2011 and has since earned over $1 million in dividends—while still holding onto his ownership stake. It's a deal he's name-dropped as a personal favorite in interviews ranging from Forbes to People Magazine.

So yes, Cuban may have called it the "Huggy" and let it slip by, but he's done just fine in the tank over the years. And judging by Barbara's numbers, she's not too worried about setting the record straight.

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