Grant Cardone Explains The Art Of Negotiating: 'It Takes 4 Things To Make A Deal'

Grant Cardone is a successful real estate investor and author of "The 10X Rule." He regularly shares business advice but has been getting more political as speculation about him running for California's next governor continues to grow.

He recently posted on X about what it takes to make a deal. The post came under the context of Trump's tariffs, but business owners can also benefit from Cardone's insights.

"It takes 4 things to make a deal," Cardone explained in the post. 

If you want to make a business deal or close on a property, you will need these components.

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Decision Makers At The Table

Cardone starts off by mentioning decision makers. Sometimes, it's hard to make the deal because the decision makers are insulated by people who do not have the authority to make key decisions.

When you are pursuing an opportunity or an investment, you have to pinpoint the decision makers. You can find some decision makers based on an individual's occupation at a company. Other decision makers are accessible CEOs and founders.

Willingness & Desire

Both parties must be willing to meet and desire a positive outcome. Dealmaking sometimes involves giving up on some of your preferences in favor of meeting somewhere in the middle. If a party isn't willing to budge, it can become more difficult to make a deal.

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You can approach a deal fully eager to reach an agreement. If the other party isn't interested, you can explain some of the benefits of working together or reaching a mutually beneficial solution. Even if the other party isn't willing, you can use the other two parts of dealmaking to move the conversation in your favor.

Urgency 

Urgency inspires action, and Parkinson's Law shows this phenomenon in full effect. According to this law, we do our best work right before the deadline. It's easy to push off work if the deadline is far away, but adding urgency to a deal can speed up the conclusion.

Instead of letting negotiations drag on for months, you can introduce urgency by saying that you would like to make a deal by the end of the day. The shortened time frame allows Parkinson's Law to work in your favor. While adding urgency doesn't guarantee that you will make a deal, it can work in your favor.

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Leverage

Cardone mentions leverage as the final thing you need to make a deal. When it comes to tariffs, Cardone said that leverage is Trump's greatest strength.

"Trump knows America only has one of the four points: leverage. Until decision makers have willingness, desire, and urgency to get a deal, there will not be a deal," he explained in the X post. 

Leverage can include access to an audience, your skills, and capital. Trump views the strength of the American consumer as leverage, as Americans spend far more than any other country. Whether you're trying to win a trade war or grow your business, knowing these four components can help you land a good deal.

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