AmeriBag Inc., The Healthy Back Bag Company, Acquires the Cerf Brothers Bag Company

KINGSTON, N.Y.--(BUSINESS WIRE)--

AmeriBag, Inc., The Healthy Back Bag Company announced today the acquisition of Cerf Brothers Bag Company, newly named Cerf Products, Inc. Cerf manufactures and distributes HideAway®, Browning® (under a Trademark License Agreement with Browning, the famous firearms company) and CampInn® gear product lines. The announcement was made today by AmeriBag President / CEO and Co-Founder, Irwin Gaffin.

“Bringing Cerf into the AmeriBag family is all about synergy and true growth potential,” explains Mr. Gaffin. “This timely acquisition adds functional high quality branded outdoor and hunting gear to our product line, which can be effectively integrated into our proven business model and rapidly growing global distribution channels.” Gaffin adds, “Cerf has a solid 95 year history which exemplifies our staunch commitment to quality, craftsmanship and value. This is a great fit for AmeriBag.”

Cerf brands will be warehoused at the corporate headquarters of AmeriBag in Kingston, NY and distributed through direct sales, online retailers and sporting and outdoor retailers. The company plans to expand its resources and create new jobs at its New York headquarters throughout 2010 in order to further develop all AmeriBag and Cerf product lines.

“The combination of Cerf Products and AmeriBag operations will enable the companies to take advantage of each others’ significant expertise in product design and sourcing,” said Chief Financial Officer Todd Ravinett, “The merger will also improve the operational efficiency of both companies.”

Cerf has long standing relationships within its distribution channels. Major traditional and online retail outlets include Bass Pro, Dick’s Sporting Goods, Wholesale Sports, Sportsman’s Warehouse, Sports Chalet, among others. AmeriBag’s key domestic retail distribution includes Dillard’s, L.L. Bean and many specialty retailers in the comfort shoe and sporting goods industries.

About Cerf Products, Inc.

Cerf Brothers Bag Company was founded in 1915 with the mission to provide quality products with American ingenuity at a sensible value, while maintaining appropriate products at the right time and price. For more than 95 years, Cerf has made bags and protection gear for the outdoors. Products include daypacks, duffels, wheeled luggage, travel kits, stuff sacks, camping hardware and dry bags. The company designs, sources, markets and distributes bags and related outdoor and hunting products under its own brand names and also for licensee, OEM, and private label programs. Cerf Brothers Bag Company was acquired by AmeriBag, Inc. and named Cerf Products, Inc. in 2010.

About AmeriBag, Inc.

AmeriBag, Inc. was founded by Irwin and Margery Gaffin in 1987 and the Healthy Back Bag® tote was issued US Patent # D363599 in 1995. AmeriBag has currently sold over 3 million Healthy Back Bags, and has revolutionized the luggage industry with its one of a kind design. The Company’s four divisions include: AmeriBag, Inc., The Healthy Back Bag Company UK, AmeriBag (Barbados) Ltd., and ABag OEM.

The shape of the Healthy Back Bag® tote is a registered trademark of AmeriBag, Inc. The Healthy Back Bag® tote was designed to reduce apparent stress on the neck, shoulders and back – improving posture and making the weight of the bag feel lighter. The unique shape and organizational design concepts have given way to other AmeriBag styles and products. Core values of the privately owned company, based in Kingston NY, are reflected in the uncompromising union of style, functionality, value and quality of product. For further information please visit www.ameribag.com.

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