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In a recent fireside chat hosted by <a href="https://www.benzinga.com/topic/pablo-zuanic">Pablo Zuanic</a>, senior equity analyst, former U.S. Rep&nbsp;Ed Perlmutter shared his insights on the evolving cannabis landscape. 
With Congress grappling with cannabis rescheduling and banking reforms, Perlmutter&#39;s insider knowledge offers a crucial perspective for <a href="https://www.benzinga.com/cannabis">cannabis investors</a>.
&quot;When I first introduced this in 2013-2014, I had to deal with the chuckle factor,&quot; said&nbsp;Perlmutter, often hailed as the founding father&nbsp;of the SAFE Banking Bill.
The recent passage of a modified version, SAFER, in the Senate Banking Committee marks progress, yet the path forward remains uncertain. &quot;We&#39;re in campaign season now,&quot; Perlmutter warned, underscoring the time constraints.
<h3>Rescheduling And Political Landscape</h3>
During the chat, Perlmutter delved into the <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/07/39912859/as-election-buzz-swirls-around-biden-and-harris-dea-comment-period-ends-whats-next-">intricate process of cannabis rescheduling</a> initiated by President Joe Biden. The administrative procedure, bound by the Administrative Procedures Act, involves specific steps and timelines for public comment and hearings.
Perlmutter expressed optimism about Vice President Kamala Harris potentially taking the helm. Her prior sponsorship of the SAFE Banking Bill signals a strong understanding and support for cannabis reforms.
However, the upcoming elections introduce uncertainty. Perlmutter outlined a scenario where the current administration&#39;s initiatives might face challenges depending on the election outcomes.
He also highlighted the role of key players in Congress, such as Senate Majority Leader Chuck Schumer&nbsp;whose&nbsp;efforts to integrate cannabis reforms into broader legislative packages, such as the National Defense Authorization Act (NDAA) or a financial services bill&nbsp;could be pivotal. &quot;If he just brought it to the floor, it would pass,&quot; Perlmutter said, reflecting on the strategic legislative maneuvers necessary to secure passage.
Perlmutter discussed the potential impact of a GOP victory, suggesting it could stall or reverse progress on cannabis reforms. He noted that if Republicans take the White House, there could be a shift in priorities away from cannabis legislation.
Also read:&nbsp;<a href="https://www.benzinga.com/markets/cannabis/24/07/39946113/gop-attor-ney-gen-er-al-in-texas-loses-legal-battle-against-towns-with-decriminalized-cannabis-i">GOP Attor&shy;ney Gen&shy;er&shy;al In Texas Loses Legal Battle Against Towns With Decriminalized Cannabis, Insists They&#39;re &#39;Run By Pro-Crime Extremists&#39;</a>
<h3>The Road Ahead</h3>
Perlmutter remains optimistic about cannabis banking reform, possibly
through a larger financial services bill incorporating cryptocurrency regulations. &quot;There is a lot of discussion...where [banking reform]&nbsp;would be added to a financial services piece of legislation,&quot; he said.
Although cannabis rescheduling is in motion under the Administrative Procedures Act, the primary focus for Democrats would be winning the elections. He indicated that VP&nbsp;Harris and her potential running mate would prioritize election efforts, pointing out&nbsp;that<a href="https://www.benzinga.com/markets/cannabis/24/07/39920347/dallas-cannabis-reform-ballot-is-a-go-decriminalization-in-november-elections-would-allow-up-to-"> cannabis policy</a> is a crucial issue for many voters, enhancing its role in any forthcoming campaign strategy.
The methodical approach taken by the Biden administration ponders the question of whether rescheduling can happen in time or not. Perlmutter acknowledged the complexity of the situation.&nbsp;&quot;From the White House&#39;s point of view and the HHS, they&#39;ve done what they could do.&quot; He explained that the next phases are dictated by the Administrative Procedures Act, which requires specific timeframes for comments and hearings.
<h3>What If?</h3>
Perlmutter suggested a nuanced approach to cannabis policy even under <a href="https://www.benzinga.com/markets/cannabis/24/07/39964922/ron-desantis-says-florida-supreme-court-should-not-have-allowed-cannabis-legalization-initiative">conservative leadership</a>. Discussing the hypothetical scenario of a Trump presidency, Perlmutter pointed out that despite Jeff Sessions rescinding the Cole Memo, the FinCEN guidance remained intact. &quot;The president could have said to Secretary Mnuchin, let&#39;s get rid of the FinCEN guidance. And he didn&#39;t.&quot;&nbsp;
Regarding the future, Perlmutter expressed cautious optimism.&nbsp;&quot;The clock is ticking, no question about it. But at least it&#39;s ticking.&quot; He highlighted that despite the lengthy process, the momentum towards rescheduling is significant and unprecedented in over five decades.
Find the complete conversation <a href="https://www.youtube.com/@ZuanicAssociates">here</a>.&nbsp;
Read next:&nbsp;<a href="https://www.benzinga.com/markets/cannabis/24/07/39908764/harris-vs-trump-will-cannabis-rescheduling-survive-bidens-exit-analyst-on-potential-gop-victory">Harris Vs. Trump: Will Cannabis Rescheduling Survive Biden&#39;s Exit? Analyst On Potential GOP Victory</a>
These issues will be among the hot topics at the upcoming Benzinga Cannabis Capital Conference in Chicago this Oct. 8-9. Join us to get more insight into what the wave of weed legalization means for the future of investing in the&nbsp;industry. Hear directly from top executives, investors, advocates, and policymakers.&nbsp;<a href="https://www.eventbrite.com/e/benzinga-capital-conference-cannabis-fall-2024-tickets-858948065787?aff=oddtdtcreator" rel="noreferrer noopener" target="_blank">Get your tickets now</a>&nbsp;before prices go up by following&nbsp;<a href="https://www.eventbrite.com/e/benzinga-capital-conference-cannabis-fall-2024-tickets-858948065787?aff=oddtdtcreator" rel="noreferrer noopener" target="_blank">this link</a>.
Photo: AI-generated image.&nbsp;

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'The Clock Is Ticking' For Cannabis Rescheduling, Says Former Congressman Ed Perlmutter

Vice President Kamala Harris is making headlines as she prepares to become the Democratic nominee for president in the <a href="https://www.benzinga.com/topic/2024-election">2024 election</a> after President Joe Biden <a href="https://www.benzinga.com/markets/cannabis/24/07/39874209/joe-biden-drops-out-what-would-happen-with-cannabis-legalization-under-kamala-harris-or-donald-t">opted not to seek reelection.</a>
If Harris secures the Democratic nomination and wins the presidency, she would make history as the first major party presidential nominee to fully support marijuana legalization.
See Also: <a href="https://www.benzinga.com/markets/cannabis/24/07/39912303/kamala-harris-prospective-vp-picks-all-seem-to-support-cannabis-legalization-5-names-in-the-mix">Kamala Harris&#8217; Prospective VP Picks All Seem To Support Cannabis Legalization: 6 Names In The Mix</a>
Harris even admitted to having smoked marijuana in college. In a 2019 interview on the popular morning radio show, The Breakfast Club, Harris candidly discussed her personal experience with cannabis.
When asked by host Charlamagne tha God if she had ever smoked marijuana, Harris responded with a laugh: &#8220;I have. And I inhaled. I did inhale,&#8221; she said, taking a lighthearted jab at former President Bill Clinton's claim that he smoked but didn't inhale. 
&#8220;It was a long time ago but yes,&#8221; she added. &#8220;I just broke news.&#8221;
In that prominent interview, Harris also disputed reports that she doesn&#8217;t support legalizing marijuana: &#8220;That&#8217;s not true. I think that it gives a lot of people joy and we need more joy.&#8221;
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
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<iframe loading="lazy" title="A play-by-play of Kamala Harris admitting she smoked weed" width="500" height="281" src="https://www.youtube.com/embed/kKMwua-_jlQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h3 class="wp-block-heading">A Strong Supporter Of Marijuana Legalization</h3>
Harris has consistently advocated for cannabis legalization throughout her political career, with her stance <a href="https://www.benzinga.com/markets/cannabis/24/07/39890659/kamala-harris-u-turn-on-cannabis-heres-where-she-stands-on-weed-legalization-now">evolving significantly over time.</a> Initially, as the District Attorney of San Francisco, she opposed California&#8217;s Proposition 19 in 2010, which sought to legalize marijuana.
However, her position began to shift during her tenure as a U.S. Senator and Vice President.
Key moments of her advocacy include:
<ul>
<li>2015: Harris called for an end to the federal ban on medical marijuana during the Democratic State Convention.</li>
<li>2018: She co-sponsored the Marijuana Justice Act, aimed at legalizing marijuana at the federal level and addressing racial disparities in cannabis-related arrests.</li>
<li>2019: During an interview, she publicly supported cannabis legalization and shared her own experiences with marijuana.</li>
<li>2020: Harris's presidential campaign emphasized her commitment to cannabis reform, including the expungement of nonviolent marijuana-related offenses.</li>
<li>2024: As recently as March, she reiterated her call for legalization during discussions with marijuana pardon recipients, framing it as a critical issue of criminal justice reform.</li>
</ul>
In addition to her public support for the Marijuana Justice Act, Harris has advocated for broader marijuana reform in her book, &#8220;The Truths We Hold: An American Journey.&#8221; She has called for the legalization of marijuana and the expungement of past marijuana-related offenses from individuals' records.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/cannabis/24/06/39212969/kamala-harris-gets-her-own-cannabis-strain-kamala-kush-whether-she-likes-it-or-not-watch-jimmy-k">Kamala Harris Gets Her Own Cannabis Strain &#8216;Kamala Kush&#8217; Whether She Likes It Or Not: Watch Jimmy Kimmel Break The News To Her</a></li>
</ul>

Kamala Harris Admits 'I Inhaled' Marijuana And Now Pushes For Legalization: What This Means For 2024 Elections

IAC chairman Barry Diller&nbsp;on Friday praised Vice President Kamala Harris while recounting what happened after President Joe Biden last week <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39885549/biden-withdraws-from-2024-race-what-that-means-for-solana-etf-prospects">decided to exit</a> the 2024 presidential race.
What Happened: While appearing on CNBC, Diller said he was impressed by Harris&#8217;s quick mobilization of her team following Biden&#8217;s decision not to run for re-election.
&#8220;Within&nbsp;a millisecond of Biden telling&nbsp;her I&#8217;m not going, she&nbsp;mobilized her forces and within&nbsp;12 hours, she shut everyone&nbsp;else down,&#8221; he said.
See Also:&nbsp;<a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39948413/trump-era-white-house-official-anthony-scaramucci-says-kamala-harris-is-capable-and-has-a-?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Trump-Era White House Official Anthony Scaramucci Says Kamala Harris Is Capable And Has A Great Team: &#8216;Look Forward To Seeing Her Policies On Crypto&#8217;</a>
The media mogul said he initially hoped for an open convention, where multiple candidates, including Harris, would compete, creating a vibrant democratic process. 
However, he recognized Harris&#8217;s confidence and organizational skills in securing endorsements and eliminating competition.
&#8220;It was her. She organized the endorsements leading with the Clintons and everybody else,&#8221; Diller added.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">&quot;Do not discount Kamala Harris,&quot; says IAC Chairman Barry Diller. &quot;Because within a millisecond of Biden telling her I&#39;m not going, she mobilized her forces and within 12 hours, she shut everyone else down.&quot; <a href="https://t.co/Hsb02gwTHR">pic.twitter.com/Hsb02gwTHR</a>
&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1816835497706070510?ref_src=twsrc%5Etfw">July 26, 2024</a></blockquote>
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Why It Matters: A <a href="https://www.benzinga.com/news/24/07/39996908/trump-vs-harris-new-poll-shows-ex-president-leading-democratic-candidate-by-a-narrow-margin-but-vice">poll conducted by The Wall Street Journal</a>, results of which were made public on Friday, showed former President Donald Trump leading Harris by a narrow margin. Moreover, Harris&#8217;s favorability among registered voters was on the rise.
Another report from the same day highlighted <a href="https://www.benzinga.com/general/politics/24/07/39973800/trump-vs-harris-vice-president-gains-ground-lost-by-joe-biden-in-swing-states">Harris&#8217;s growing support in swing states</a> compared to where the President stood earlier this month.
Meanwhile, there&#8217;s also speculation about whether <a href="https://www.benzinga.com/news/24/07/39979544/can-trump-replace-jd-vance-amid-kamala-harris-picking-pace-experts-warn-that-could-be-extraordinaril">Trump might replace his</a> vice presidential candidate, Sen. J.D. Vance (R-Ohio), due to his underwhelming polling. This is in the wake of Harris gaining momentum.
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/markets/cannabis/24/07/39964922/ron-desantis-says-florida-supreme-court-should-not-have-allowed-cannabis-legalization-initiative?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Ron DeSantis Says Florida Supreme Court Should &#8216;Not Have Allowed&#8217; Cannabis Legalization Initiative On Ballot</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

Media

'Don't Discount Kamala Harris Yet,' Says IAC Chairman Barry Diller, Recounting How 'She Mobilized Her Forces And… Shut Everyone Else Down' Within Hours Of Biden Stepping Down

Former White House Communications Director Anthony Scaramucci weighed in on the possible impact on Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) prices if former President Donald Trump wins his second term in the upcoming elections, <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39994378/bitcoin-ethereum-dogecoin-zoom-higher-as-bitcoin-conference-awaits-donald-trumps-keynote-s">ahead of the Bitcoin 2024 conference</a>.
What Happened: Scaramucci, a known proponent of Bitcoin and cryptocurrencies as an asset class, highlighted how a second Trump presidency could influence prices of the apex crypto, in an interview with CNBC.
"I applaud President Trump for that."
He also went into detail about the stance of the Democratic party and how Trump&#8217;s outreach to cryptocurrency proponents has taken his rivals by surprise.
"I think President Trump's move to court Bitcoin and towards crypto assets has shaken the Democrats at core."
See Also: <a href="https://www.benzinga.com/news/24/07/39997008/janet-yellen-rejects-economist-roubinis-and-trump-era-officials-claims-of-manipulation-in-treasuries">Janet Yellen Rejects Economist Roubini&#8217;s And Trump-Era Official&#8217;s Claims Of &#8216;Manipulation&#8217; In Treasuries</a>
Scaramucci, who started investing in Bitcoin in 2020 and is <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39960622/anthony-scaramucci-writing-bitcoin-book-with-michael-saylor-this-is-where-the-future-is">writing a book</a> on King Crypto, also had a word of caution for Democrats.
"Very smart, younger Democrats are recognizing that they're way off base with their positions, they're way off with these SEC lawsuits and regulation by enforcement," he added.
The former White House official also underscored his belief that Trump would be "very well welcomed" at the Bitcoin 2024 conference, where the former president is scheduled to deliver the keynote address.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Fmr. President Trump is set to deliver a keynote address at the Bitcoin Conference in Nashville. Here&#39;s Anthony Scaramucci on what a second Trump Presidency could mean for bitcoin prices. <a href="https://t.co/L62svncI0Q">pic.twitter.com/L62svncI0Q</a>
&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1816815455958606023?ref_src=twsrc%5Etfw">July 26, 2024</a></blockquote>
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Ahead of the conference, Sen. Tim Scott (R-S.C) underscored the importance of the King Crypto, saying, "Bitcoin's future has to be in America. What we know about the Biden administration and the SEC, is that they are anti-Bitcoin, anti-digital assets."
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Former President Trump is scheduled to address <a href="https://twitter.com/hashtag/Bitcoin2024?src=hash&amp;ref_src=twsrc%5Etfw">#Bitcoin2024</a> this weekend, having warmed to cryptocurrency after previously calling it a &quot;scam.&quot;<a href="https://twitter.com/SenatorTimScott?ref_src=twsrc%5Etfw">@SenatorTimScott</a> weighs in. <a href="https://t.co/BzyNvlLEgK">pic.twitter.com/BzyNvlLEgK</a>
&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1816857653840146584?ref_src=twsrc%5Etfw">July 26, 2024</a></blockquote>
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Why It Matters: The optimism among Bitcoin supporters has been rising in light of the possibility of Trump winning his second term, with Bitcoin conference fundraiser tickets <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39856556/trumps-bitcoin-conference-fundraiser-tickets-skyrocket-to-844k">skyrocketing to $844,600 per person</a>.
Analysts at research and brokerage firm Bernstein think that a Trump win <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39897980/potential-trump-victory-could-stir-bitcoin-market-bernstein-analysts-predict-implications-">could also stir the Bitcoin market</a>. They believe that the market has not yet accounted for a positive shift in cryptocurrency regulations if Trump is re-elected in November.
There are rumors that Trump might also announce <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39866338/bitcoin-as-a-strategic-reserve-asset-for-the-us-expert-details-how-trump-could-make-it-hap">Bitcoin as a strategic reserve asset</a> during the Bitcoin conference on July 27.
Price Action: At the time of writing, Bitcoin was trading at $67,965, up 1.43% in the last 24 hours, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>. Bitcoin has surged nearly 54% in 2024 so far.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/news/24/07/39997182/former-white-house-official-anthony-scaramucci-mocks-jd-vance-says-thank-you-for-knocking-me-out-of">Former White House Official Anthony Scaramucci Mocks JD Vance, Says Thank You For &#8216;Knocking Me Out Of The Position Of The Worst Donald Trump Hire&#8217;</a></li>
</ul>
Image generated using Midjourney

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

Cryptocurrency

$BTC

Anthony Scaramucci, Tim Scott Weigh In Ahead Of Ex-President's Address At Bitcoin 2024 Conference: 'Trump's Move To Court Bitcoin And Towards Crypto Assets Has Shaken The Democrats At Core'

French billionaire Bernard Arnault recalled the time when he and Elon Musk, the CEO of Tesla and SpaceX, discussed the idea of a Louis Vuitton-branded rocket.
What Happened: While appearing on CNBC&#8217;s Squawk Box, Arnault spoke about his discussions with Musk. &#8220;I admire very much what he's doing because I think he's a genius. To do such a success with a car company was quite unexpected. But he's a genius,&#8221; he said.
The French luxury mogul went on to reveal that the last time the two billionaires talked about an idea involving a rocket. &#8220;Maybe we have a way to put Vuitton in a rocket. I don't know if we go somewhere.&#8221;
See Also:&nbsp;<a href="https://www.benzinga.com/news/24/07/39926076/mark-zuckerberg-slams-tim-cooks-apple-after-cupertino-reportedly-rejected-its-iphone-ai-partnership?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Mark Zuckerberg Slams Tim Cook&#8217;s Apple After Cupertino Reportedly Rejected Its iPhone AI Partnership Proposal: &#8216;They Wanted To Put Us In A Box…&#8217;</a>
When questioned about the possibility of branding the rocket&#8217;s exterior with Louis Vuitton, Arnault responded, &#8220;Maybe the inside. I don't&nbsp;know. We have to —&nbsp;we have to think. He&nbsp;did not say no.&#8221;
Arnault then humorously voiced his apprehension, saying, &#8220;I'm afraid he will ask me to go with him in the rocket.&#8221; When asked if he would go on the rocket, Arnault said &#8220;I'm not sure.&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">"Last time we discussed one idea, which is a rocket. Maybe we have a way to put Louis Vuitton in a rocket. I don&#39;t know if we go somewhere," says <a href="https://twitter.com/LVMH?ref_src=twsrc%5Etfw">@LVMH</a> CEO Bernard Arnault on his last conversation with <a href="https://twitter.com/elonmusk?ref_src=twsrc%5Etfw">@ElonMusk</a>. "I&#39;m afraid he will ask me to go with him in the rocket." <a href="https://t.co/lg5VbihOsk">pic.twitter.com/lg5VbihOsk</a>
&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1816800297840251253?ref_src=twsrc%5Etfw">July 26, 2024</a></blockquote>
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Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: Last year in June, it was reported that <a href="https://www.benzinga.com/news/23/06/32905288/elon-musk-and-bernard-arnault-meet-for-power-lunch-in-paris-what-the-worlds-two-richest-men-discusse">Musk and Arnault had lunch</a> together in Paris. They reportedly met at one of Europe&#8217;s most luxurious hotels, the Cheval Blanc, where opulent rooms offer a breathtaking view of the Eiffel Tower.
Musk is currently the wealthiest person in the world with a net worth of $243 billion. Meanwhile, Arnault has a net worth of $188 billion, making him the third richest person on Bloomberg&#8217;s Billionaire <a href="https://www.bloomberg.com/billionaires/">Index</a>.
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/news/24/07/39947719/elon-musk-says-he-will-fight-mark-zuckerberg-any-place-any-time-any-rules-cage-match-vibes-anyone?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Elon Musk Says He Will Fight Mark Zuckerberg &#8216;Any Place, Any Time, Any Rules&#8217; — &#8216;Cage Match&#8217; Vibes Anyone?</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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Elon Musk, Bernard Arnault Once Discussed Potential SpaceX-Louis Vuitton Collab: 'I'm Afraid He Will Ask Me To Go With Him In The Rocket'

French luxury mogul Bernard Arnault on Friday disclosed that the late Steve Jobs had once sought his counsel on the retail strategy for Apple (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), despite skepticism from industry rivals.
What Happened: While appearing on CNBC, Arnault reminisced about a conversation with Jobs when Apple was considering the launch of its first retail store. The late Apple co-founder intrigued by Arnault&#8217;s success with the luxury brand Vuitton, sought his views on the venture.
Arnault said that he suggested Jobs inaugurate the first Apple store at a prime location, hinting at emulating Vuitton&#8217;s strategy. The first Apple store was launched in Tokyo, directly across a Vuitton outlet on Ginza, and it turned out to be a massive success.
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Arnault said that Michael Dell, the founder of Dell Technologies, had expressed reservations about Apple&#8217;s direct retail strategy. &#8220;It proved to be a fantastic success. When, at the time, many of his competitors, I remember Dell, for instance, saying it would never work, these direct shops,&#8221; he stated.
During their interaction, Jobs also acknowledged the durability of Arnault&#8217;s products, contrasting it with the unpredictability of the tech industry&#8217;s success over time.
&#8220;He was very smart, obviously, and very creative also. But he told me, &#8216;You know, I like your products. And you have an advantage on me.&#8217; I said, &#8216;Well, which one?&#8217; &#8216;I don't know if my iPod will still be successful in 10 years. But what I know is your Dom Perignon will be sold in a century,'&#8221; Arnault said.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">.<a href="https://twitter.com/LVMH?ref_src=twsrc%5Etfw">@LVMH</a> Chairman and CEO Bernard Arnault on speaking with Steve Jobs when Apple was thinking about opening its first retail store: "It proved to be a fantastic success. When at the time many of his competitors, I remember [Michael] Dell for instance, saying it would never work." <a href="https://t.co/Ex3ypFMmzq">pic.twitter.com/Ex3ypFMmzq</a>
&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1816819168617824402?ref_src=twsrc%5Etfw">July 26, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
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Why It Matters: Bernard Arnault&#8217;s advice to Steve Jobs came from his extensive experience in the luxury retail sector. His success with Vuitton is a testament to his understanding of the retail landscape.
The French luxury mogul currently has a net worth of $188 billion, making him the third wealthiest individual in the world, according to the Bloomberg Billionaire <a href="https://www.bloomberg.com/billionaires/">Index</a>. However, Arnault&#8217;s fortune has seen a <a href="https://www.benzinga.com/news/large-cap/24/07/39920045/arnaults-fortune-falls-as-lvmh-misses-on-earnings-zuckerberg-now-eyes-third-spot-on-billionaires-l">significant drop recently</a>. 
Earlier this week, it was reported that nearly half of Arnault's wealth is tied to his stake in LVMH-Moët Hennessy Louis Vuitton, which saw a nearly 5% decline in over-the-counter shares after earnings fell short of expectations.
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Image via Shutterstock

Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors…Saying It Would Never Work.'

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