Blockchain holding company Immutable Holdings (OTC:IHLDF) announced the launch of public beta for NFT.com on Thursday.

Here are the key details:

What Happened: NFT.com, which is owned by Immutable Holdings, offers the ability to mint and create profiles, discover new and existing collections and purchase and sell non-fungible tokens.

NFT.com aims to create a “one-stop shop for NFTs.” The site offers the concept of a social profile called “NFT Profile,” which will offer customizable galleries, engagement, exclusive benefits like lower marketplace fees and additional features.

NFT.com users can buy and sell NFTs on the NFT.com marketplace and through third-party marketplaces through the website’s aggregator and transaction router.

NFT.com also announced launch partnerships with Unstoppable Domains, Allure Bridals, SuperNormal and The Doge Pound. Launch partners will make their collections directly accessible through NFT Profiles.

Unstoppable Domains will allow users to purchase digital identities directly on NFT.com.

“Bringing Unstoppable Domains to NFT.com means you can purchase your Web3 domains on the primary or secondary market, without additional transaction fees,” Unstoppable domains SVP Sandy Carter said. “We’re excited to help onboard the next wave of users to Web3 through a consumer-friendly, one-stop shop for NFTs.”

NFT.com is offering no fees for a limited time to celebrate its initial public beta launch for all NFT Profile holders.

“NFTs define the future of how creators, brands, entertainers, and more will engage with their fan bases,” Immutable Holdings CEO and Chairman Jordan Fried said. “We believe NFT.com is the easiest, most accessible way for new crypto-users to enter the NFT space and begin to grow their collection.”

Why It’s Important: NFT.com has been operating in private beta, only available to those who held a Genesis Key in their Web3 wallets. During the private beta, over 9,000 people created NFT Profiles and over 9.7 million NFTs were displayed and accessible through the NFT.com website.

Non-fungible tokens have risen in popularity over the past three years, but many in the Web3 industry believe more people will be on-boarded to the sector as the on-boarding process becomes easier to buy NFTs, using cryptocurrencies like Ethereum (CRYPTO: ETH).

“NFT.com Profiles act as an Amazon Prime-like membership for Web3,” Fried told Benzinga. “Holders of Profiles can trade on the NFT.com Marketplace without fees while customizing their social profiles to help make their collection go viral in the public beta.”

Fried told Benzinga that NFT.com will add additional features and capabilities for NFT.com Profile holders to “grow their participation in NFTs.”

By combining elements of NFTs, Web3 and social media profiles, NFT.com could help bring additional users to the NFT space.

NFT.com is one of several portfolio components of Immutable Holdings, a company founded by Jordan Fried. Other businesses and brands owned by Immutable Holdings include Coffee and Crypto, Immutable Asset Management and 1-800-Bitcoin.

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