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Qutoutiao Inc is a mobile content platform company in China. Its flagship mobile application Qutoutiao aggregates articles and short videos from professional media and freelancers and presents customized feeds to users. It has also launched a mobile literature application, Midu Novels, which offers users free literature supported by advertising. The mobile literature applications, Midu Novels, and Midu Lite, source content from traditional PC-based online literature platforms which provide a license to publish their literature content on Midu Novels for a fee and offer pieces of literature on Midu Novels. The company generates revenue by providing advertising and marketing services.

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