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Unilever is a diversified personal-care (52% of 2022 sales by value), homecare (14%), and packaged food (34%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin products, and the TRESemmé haircare brand. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher.

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What Happened: Kraft Heinz Co (NASDAQ: KHC) subsidiary Oscar Mayer is auctioning a limited-edition pack of  “Hot Doge Wieners” on eBay Inc (NASDAQ: EBAY).

Oscar Mayer Auctions Limited-Edition Hot Doge Wieners On eBay

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What Happened: Kraft Heinz Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>) subsidiary Oscar Mayer is auctioning a limited-edition pack of &nbsp;&ldquo;Hot Doge Wieners&rdquo; on eBay Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>).

The Dogecoin (CRYPTO: DOGE)-inspired offering contains a set of 10 sausages and the cash equivalent of 10,000 Dogecoins which was worth around $2,000 at the time of writing.

<blockquote class="twitter-tweet">
&#128142;BEHODL&#128142; This limited-edition pack of Hot Doge Wieners that comes with the cash value of &#128640; 10,000 Dogecoins &#128640; There&rsquo;s only one pack in existence... and it can be yours &#129297; Bid it for a chance to get it at <a href="https://t.co/ZrrUxfjPPs">https://t.co/ZrrUxfjPPs</a> <a href="https://t.co/FHWGhpGthF">pic.twitter.com/FHWGhpGthF</a>
&mdash; Oscar Mayer (@oscarmayer) <a href="https://twitter.com/oscarmayer/status/1422952908648292353?ref_src=twsrc%5Etfw">August 4, 2021</a></blockquote>

After a series of bids outpacing even the cash equivalent of Dogecoins attached to the product, Oscar Mayer reported that the link to the auction was down.

&ldquo;You guys really took this to the moon the link is down but will be up soon!&rdquo; said the company on <a href="https://twitter.com/oscarmayer/status/1423046023564386305" style="color:#0563c1; text-decoration:underline">Twitter</a>.

All proceeds from the sale will reportedly go to the food bank and hunger relief organization Feeding America as part of eBay&rsquo;s Auctions for Charity.

Oscar Mayer isn&rsquo;t the only consumer goods company to make the most out of the hype and following surrounding the meme-based cryptocurrency.

Last month, Unilever plc (OTC:<a class="ticker" href="https://www.benzinga.com/stock/UNLYF#OTC">UNLYF</a>)-owned deodorant company Axe <a href="https://www.benzinga.com/markets/cryptocurrency/21/07/22054811/axe-launches-limited-edition-dogecoin-48h-crypto-scent-with-a-dank-musk" style="color:#0563c1; text-decoration:underline">launched</a> a scent inspired by Dogecoin.

Read also:&nbsp;<a href="https://www.benzinga.com/markets/cryptocurrency/21/08/22346895/ern-token-rallies-40-as-lionel-messi-announces-nft-collection-will-launch-on-ethernity-cha">ERN Token Rallies 40% As Lionel Messi Announces NFT Collection Will Launch On Ethernity Chain</a>

Even as more brands associate themselves with the Shiba-Inu-themed cryptocurrency, however, the coin hasn&rsquo;t been able to regain momentum in crypto markets even as Bitcoin (CRYPTO: BTC) and Ethereum (CRYPTO: ETH) trended higher.

At press time, Dogecoin was trading at a price of $0.1988&nbsp;remaining, relatively unchanged over the past 24-hours. The cryptocurrency had a daily trading volume of $1 billion at the time of writing, accounting for just 1.59% of the crypto market.

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