5 Housing Market Trends For 2025: What Zillow's Forecast Means For You

2025 promises to be a transformative year for the U.S. housing market, offering fresh opportunities but also keeping everyone on their toes.

Zillow Group Inc's ZG Z latest predictions reveal shifting dynamics for buyers, sellers, and renters. Investors in the Vanguard Real Estate ETF VNQ, the Schwab US REIT ETF SCHH, and the Real Estate Select Sector SPDR Fund XLRE track these dynamics closely.

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Here are five trends to watch closely:

1. Breathing Room For Buyers Amid A Modest Market

Good news for buyers: more inventory is set to hit the market, giving you time to weigh options and negotiate harder. Zillow forecasts a modest 2.6% home value growth and an uptick in existing home sales to 4.3 million, signaling a gradual thaw in a market that's been tight for years.

2. Mortgage Rate Whiplash

Mortgage rates will remain the wildcard. While Zillow expects rates to ease overall, their volatility could unsettle even seasoned buyers. Expect refinancing booms during dips and a roller-coaster affordability picture throughout the year.

Investors in the iShares MBS ETF MBB and the Vanguard Mortgage-Backed Securities ETF VMBS may face heightened uncertainty.

3. Buyers Markets Spread Westward

Currently concentrated in the Southeast, buyers markets are predicted to expand into the Southwest, giving buyers more power in negotiations.

If mortgage rates fall significantly, however, sellers might regain the upper hand as competition heats up.

4. The Rise of Smaller, Smarter Homes

Forget large mansions. Compact, purpose-driven homes are taking center stage. Listings describing properties as "cozy" have surged 35%, reflecting a cultural shift toward sustainable, affordable living. Urban condos are also stabilizing in value, according to Zillow, drawing buyers back to city life.

5. Renter Perks Are On Borrowed Time

A surge in multifamily construction has made 2024 a renter-friendly year, with concessions like free rent and parking aplenty. But Zillow predicts these perks will wane by late 2025 as the rental market tightens. Renters with pets will remain a dominant force, pushing property managers to adopt more pet-friendly policies or risk losing tenants.

2025's housing market is set to be more active and buyer-friendly, but unpredictability looms large. From mortgage rate swings to shifting buyer trends, staying agile and informed will be key to making the most of this evolving landscape.

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Image created using artificial intelligence via Midjourney.