Grilled Cheese Sandwich Nabs $10 Million Investment, Snubbing Hamburgers and Chicken Fingers Everywhere

The inventor of the ill-fated Flip camcorder could be on the verge of another brilliant invention: a five-dollar grilled cheese sandwich. What makes it brilliant, you ask? That remains to be seen. But if Flip's main man, Jonathan Kaplan, has what it takes to convince a venture firm to invest more than $10 million into his latest startup, The Melt, he must be on to something spectacular…right? According to this intriguing piece by Business Insider (originally published on Gawker), Kaplan unveiled his grilled cheese restaurant chain at this year's D9 Conference. The new funds come from Sequoia Capital, which has previously supported the likes of Google GOOG, Oracle ORCL, and Apple AAPL. The Melt will receive 20 store openings, each costing somewhere around $500,000 to $1 million. While flavor and ingredients (namely the type of cheese that's being used, which must be really special) were not mentioned during the company's unveiling, The Melt's founder said that it will launch with apps that allow users to order their grilled cheese sandwich before they arrive. This should provide some interesting competition for Five Guys, a burger and fries joint that also makes a popular grilled cheese sandwich.