Billionaire reality star Sam Logan is known for his extravagant lifestyle and irresistible charisma both on and off the camera.
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If you're not familiar with “Siesta Key”, it's a reality show that follows the lives of a group of young adults living in the sunny paradise of Florida's Gulf Coast. Among them, Logan has stood out as a successful entrepreneur who always knows how to have a good time.
While some billionaire heirs might be content to rely on their family's wealth, Logan is choosing to expand his financial portfolio. Rather than coasting on his inheritance, Logan is building his own success story.
Logan’s family has a long history of successful entrepreneurship. His father, Samuel Sr., is a key player in Logan Construction Group LLC, which has been building homes for almost 30 years. The Logan family business is known for constructing luxury homes in some of the most opulent neighborhoods in Florida and the Caribbean, including Tildens Grove, Palm Lake and Hammock Pointe.
Meanwhile, Logan’s mother, Elizabeth, is the grand-niece of Ellen Browning Scripps, founder of the Scripps Research Institute. Today, Scripps’s extended family owns Scripps Network Interactive, a television company that runs several popular networks, including HGTV, Food Network, Travel Channel and DIY Network. Sam Logan is a 10% owner of the company.
Logan is a savvy entrepreneur in his own right and owns several successful businesses, including Kuma Cannabis and Concierge Automotive Services, which specializes in high-end pre-used exotic cars.
He is not only an entrepreneur but also an animal lover and a committed vegan. His two furry friends Tofu and Chickpea have been his constant companions and even inspired his latest business venture — FAUXCUS, a luxury vegan outerwear brand.
FAUXCUS specializes in innovative designs that are ethically crafted for change, bringing a new generation of faux furs to the fashion industry. The brand's vegan faux fur collection mimics the natural beauty of animal fur while being soft, versatile and built to last.
In addition to promoting animal welfare, protecting the planet is at the core of FAUXCUS's brand philosophy. The company uses recycled materials in both design and packaging and implements eco-friendly manufacturing methods to reduce waste and minimize its impact on the environment.
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On Dec. 30, 2021, Logan made headlines for selling his luxurious Siesta Key mansion for $6,85 million — above his asking price of $6.8 million. The sale caught the attention of many, not just because of the impressive price tag but also because it was the first time that Bitcoin and non-fungible tokens (NFTs) were used in a residential real estate transaction in Sarasota County.
According to reports, Logan listed the property for 112 Bitcoin, and he paid the commission for his real estate agent and co-star Lexie Salameh in Bitcoin. The inclusion of Bitcoin and NFTs in the transaction was made possible by Living Vogue, the real estate brokerage that represented Logan in the sale, which offered six NFTs as a special gift to the buyer.
After selling the Siesta Key home, he purchased a stunning $12.5 million Miami mansion from electronic dance music manager Myles Shear. The property boasts spacious rooms, top-of-the-line amenities and breathtaking waterfront views.
The fate of “Siesta Key” may be uncertain as the show has not been renewed or canceled, but one thing is for sure — Logan will continue to thrive as a billionaire heir and successful entrepreneur, whether he's on reality TV or not.
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