You Don't Have To Change The World To Win Big In Business - Here's What We Mean

If you’ve heard it once, you’ve heard it a thousand times: Go out and be the change you want to see in the world.

Changing the world for the better is a lofty goal. Not because it’s impossible but because very few people have been able to achieve this level of success. 

Fortunately, you don’t have to change the world to win big in business. Instead, as noted by Amicus Therapeutics Executive Chairman John Crowley in a CNBC segment, taking smart risks is often the best way to make an impact.

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Define Your Mission

Crowley knows a thing or two about defining missions, setting out to accomplish something great and seeing it through. 

In 1998, after two of his children were diagnosed with an often fatal neuromuscular disorder, he co-founded Novazyme Pharmaceuticals in search of a cure. After growing the company to over 100 employees, he sold it for over $100 million within two years. 

“Very few people have changed the world,” Crowley said. “And if you set out in your life, certainly at college, to change the world, [that] will be a pretty big task.”

Instead of biting off more than you can chew, he suggests being a smart risk-taker who avoids lofty goals. Instead, focusing on clear, tangible goals makes much more sense.

″[They] realize that they’ve got to define their mission. What do they want to do?” he said. “Where is the urgent need? And it may be touching one life, helping a friend in need. It may be, you know, helping a small part of your community.”

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Everyone Starts At The Same Place

It’s easy to look at the people who have changed the world — such as tech gurus Bill Gates and Steve Jobs — and assume that they were always on that path. But if you look at where they started, it’s no different than most other people. 

For example, when Jobs launched Apple in 1975, his goal was simple: Create user-friendly computers for mass adoption. Of course, everything worked out, and Apple is now one of the most respected brands in the world. 

“Try to figure out where you can make the most impact … the most change,” Crowley said. “You’ll need to take risks, oftentimes, to do that, sometimes enormous risks. But again, don’t think about your mission too big.”

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