Travis Kelce, Chris Paul, Dwyane Wade And Other Athletes Support PlayersTV Digital: New Venture To Shake Up The Sports Content Distribution Model

Sports fans want authentic and riveting content. They want to hear from their favorite athletes and get to understand their team and the game. A sports media company called PlayersTV Digital is answering fans' calls with content produced by more than 50 professional athletes. 

PlayersTV Digital is a new venture from the founders of PlayersTV. The company addresses the problem athletes face when they launch their own production companies but do not have access to a distribution network that enables them to maximize their intellectual property and content. Other content aggregators did not properly capitalize on this athlete-produced content, which is where PlayersTV Digital steps in with the first athlete-owned media and distribution company. It offers athletes a platform to become successful creators who can manage production, distribution and monetization, giving them full control. 

PlayersTV Digital takes a new direction towards sports content distribution and will function as the exclusive distribution platform for PlayersTV content. It is creating curated and original content for rabid fan bases that eagerly want fresh and engaging content. The company will leverage PlayersTV's athlete partners and various revenue streams to create a transformative media distribution company. 

With its exclusive partnership with PlayersTV, PlayersTV Digital can offer more than 3,000 hours of its own sports lifestyle content. It distributes this content across 300 million homes and devices worldwide, generating more than 100 million monthly advertising impressions.

PlayersTV is a sports content leader that boasts a lineup of athletes who function as investors, content creators and partners. These athletes include:

• Chris Paul, currently an NBA player with the Golden State Warriors and frequently noted as one of the best point guards of all time
• Dwayne Wade, a Naismith Memorial Basketball Hall of Fame inductee 
• Travis Kelce, tight end for the Kansas City Chiefs, who is widely regarded as one of the greatest tight ends of all time
• Damian Lillard, perennial all-star and future Hall of Fame NBA player who currently plays for the Milwaukee Bucks
• Ken Griffey Jr., a baseball legend who played for three MLB teams and retired in 2010 with 2,781 hits and 630 home runs

PlayersTV Digital is seeking equity crowdfunding investment from investors who want to gain access to an exciting sports content opportunity. It capitalizes on ever-growing fan bases, the allure of athletes building global brands and the scale of the sports sponsorship market, with projections for the sports advertising industry in 2023 likely exceeding $18 billion, with the potential for growth ranging from 15% to 20%, according to industry publication TVNewsCheck. 

The company offers investors a range of benefits including:

• Unique value proposition: PlayersTV Digital stands out with its exclusive partnership with PlayersTV, offering unparalleled access to a library of high-quality, athlete-generated content. This distinctive content is unavailable elsewhere, and the company’s extensive distribution network ensures broad audience reach.

• Experienced team: The founding team brings extensive experience to PlayersTV Digital. Co-founder Collin Castellaw excels in digital sports marketing and content production, while co-founder Deron Guidry has a strong background in talent management, having negotiated deals with major brands in the sports industry.

• Scalable revenue model: PlayersTV Digital’s revenue model is scalable, incorporating advertising, subscriptions and merchandise sales. The company has established partnerships with major brands, including Amazon Prime Video, Sling, YouTubeTV and Vizio.

It is using the Issuance Express platform from Issuance, which features offerings for both accredited and non-accredited investors for capital raising campaigns.