Former President Donald Trump, known for capitalizing on various ventures, is now embracing his recent legal troubles by selling Christmas merchandise featuring his mug shot.
The move is not surprising given Trump’s history as a savvy marketer, despite facing a civil fraud trial and accusations of fraud. The merchandise, which includes Christmas wrapping paper and stockings, is part of Trump’s ongoing fundraising efforts for his 2024 presidential campaign.
The Never Surrender Christmas wrapping paper, priced at $35, showcases black-and-white images of Trump’s mug shot adorned with a Santa hat. Each purchase includes three sheets of 21-inch by 39-inch wrapping paper.
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A promotional message accompanying the wrapping paper asks, “Do you tackle the holidays with the same level of determination that President Trump fends off the Democrats’ never-ending witch hunts?” It then says, “Yes? Then there’s only ONE wrapping paper that YOU should be using this Christmas.” The product is exclusively available on Trump’s official merchandise website the Trump 2024 Store.
In addition to the wrapping paper, Trump’s campaign also offers a limited edition Christmas stocking. This 13-inch stocking, made of premium scuba foam, features Trump’s mug shot and is emblazoned with the words “Never Surrender!” on its cuff. Retailing for $25, the stocking is part of a range of holiday-themed items that also includes “Make America Great Again” baseball caps in traditional red and green with Christmas-light embellishments that sell for $50 each.
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Trump’s mug shot has been a significant revenue generator for his campaign. It's featured on merchandise like shirts, posters, coffee mugs and bumper stickers. In August, the former president reportedly made $7.1 million from sales featuring his mug shot. The merchandise sales directly support Trump’s campaign entities, including Trump's political action committee Save America and Donald J. Trump for President 2024.
Known for his unconventional tactics in both the business and political arenas, Trump’s decision to sell holiday items like $35 wrapping paper and stockings showcases his consistent strategy of using his brand to generate political support and revenue. This approach fits well with his reputation as a tenacious and nontraditional public figure.
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