2025 Outlook: 35% Of Chief Revenue Officers To Embrace 'GenAI Operations' In Their Go-to-Market Strategies

Artificial intelligence (AI) continues to turn the working world upside down. And that holds true of sales departments. 

Sales is the engine that drives every company. No sales means no revenue. And no revenue means no viable path forward. With this in mind, it's only natural for companies to consider every bit of new technology available to them. 

HiveSkill is an example of an AI-powered platform designed for sales and marketing professionals. It's an AI-powered database and customer-relationship management (CRM) hybrid that uses data and emotionally intelligent AI to boost direct one-to-one marketing efforts. 

Anyone can invest in HiveSkill and the future of AI today.

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What Chief Revenue Officers are Doing

According to Gartner's How to Drive Sellers' Adoption of Generative AI report, "by 2025, 35% of chief revenue officers will resource a centralized ‘GenAI Operations' team as part of their go-to-market organization."

And in case you haven't noticed, that's less than one year away.

With each passing day, AI in sales is gaining momentum. It's no longer a technology that's only able to execute tasks based on input. 

Instead, the newest wave of AI technology is helping sales professionals tackle more complex problems. You're no longer telling machines what to do. You're helping machines learn what approach to take based on your specific circumstances and requirements. 

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The Gartner report explains in great detail how AI and machine learning (ML) is being applied to sales data and analytics. 

Diagnostic analytics help you understand why things happen by finding relationships between variables in your data. This can help in personalizing sales strategies like segmentation.

That's in addition to predictive analytics that forecast future events by identifying and analyzing factors that influence outcomes. It’s used for things like sales forecasting to plan ahead based on trends.

Optimization and prescriptive analytics recommend actions based on predictions, guiding you to make the best decisions in complex situations. 

AI will continue to impact the sales industry throughout 2024 and into 2025. Understanding the "how" will help you adjust your efforts accordingly. 

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