'We Create Markets,' Says Nvidia CEO Jensen Huang – 'Everything That We Do Didn't Exist Before'

Nvidia NVDA CEO Jensen Huang certainly has a unique approach to business. He focuses on creating brand-new markets that nobody has thought of before. Huang and Nvidia are creating something out of nothing, exploring new opportunities rather than competing with others in well-established businesses. 

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As Huang puts it, “I’d rather be a market maker, market creator than a market taker.” Because of his daring business plan, Nvidia has become the second most valuable corporation in the world.

Huang calls these new spaces “zero-billion-dollar markets.” These are markets that have not yet attracted investors or rivals because no one has investigated or invested in them. Although it sounds risky, this is a wonderful strategy for staying one step ahead of the competition. 

“Everything that we do didn’t exist before,” Huang said in a conversation with Jim Cramer, emphasizing that Nvidia's mission is to create opportunities, not just follow existing trends.

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In the early 2000s, Huang took a big risk by investing in “accelerated computing” with CUDA technology. Back then, nobody was buying GPUs for AI computing because AI, as we know it today, didn’t exist. But he saw the potential for GPUs to do more than just improve video games. That’s why Nvidia leads the AI chip market today – they took a chance when no one else did.

Huang says you need to be patient and ready for the long haul if you want to be a “market maker” like Nvidia. Nvidia had to put in years of arduous work and money to get to the top. Failure is also a necessary part of the process; not every concept will pan out. However, there might be enormous rewards for those ready to take chances. As Huang said, “The market size is enormous. It’s measured in trillions,” Nvidia is well-positioned to take a sizable portion of it.

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In the same interview, Huang also discussed making technology accessible to everyone, even those without technical backgrounds. “We are going to make computers smarter so people don’t have to learn computer science to program a computer. The computer should just understand what we want and intend,” he said. This reflects Nvidia's vision of making technology easier for people without specialized skills.

When Cramer asked him why some people are so scared of AI and losing their jobs, Huang answered that it will create jobs. “It’s going to make companies more productive. When companies are more productive, their earnings improve. When that happens, they hire more people,” Huang pointed out.

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