The U.S. Government Keeps Warning About Deepfakes, Yet The Pentagon Wants To Flood Social Media With AI-Generated Fake People. Here's How

The U.S. government has been ringing the alarm bells about deepfakes for years, warning that these AI-generated videos, voices and images pose serious threats to democracy and truth. 

Experts in national security have been particularly concerned about deepfakes, which can make it appear that people say or do things they never did. But while Washington has been preaching caution to everyone else, the Pentagon has been quietly working on a plan to create its army of fake online personas – using the technology they publicly criticize.

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These plans were revealed by a recent story from The Intercept, which exposed a side of American military activities that is wholly inconsistent with their public stance. The Joint Special Operations Command (JSOC), a division of the Department of Defense, is working to create AI-powered impersonators that are so realistic neither algorithms nor humans can detect they are not real. Their intent, outlined in a 2024 wish list, is to create deepfake “people” that engage on social media, share posts and even make selfie videos, all while fitting in seamlessly with real users.

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These AI-generated profiles are meant to look like authentic people, complete with photos, multiple facial expressions and detailed backgrounds – right down to “government identification quality” selfies.

The Pentagon has a history of using fake social media accounts to promote its agenda. In 2022, Twitter and Meta took down a network of fake accounts run by U.S. Central Command; many of these accounts featured profile images created using methods identical to those now being exploited by JSOC.

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The U.S. government has been vocal about the dangers of deepfakes – but only when other countries are doing it. They've called out Russia, China and Iran for using AI-generated content to spread misinformation and influence global perspectives. Just last year, a joint statement by U.S. security agencies called deepfakes a “top risk” and warned that this technology seriously threatened modern communications. The Pentagon itself had previously argued that deepfakes undermine trust and sow discord.

But this detailed procurement listing reveals that the U.S. is pursuing the very same technologies and tactics that it condemns when used by geopolitical adversaries like Iran, Russia and China. National security officials have consistently labeled the state-sponsored use of deepfakes as a serious threat – but only when it’s other countries doing it.

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