Purple Innovation Inc has a consensus price target of $6.95 based on the ratings of 13 analysts. The high is $16 issued by B of A Securities on November 8, 2021. The low is $2 issued by Craig-Hallum on March 13, 2024. The 3 most-recent analyst ratings were released by Wedbush, Roth MKM, and Roth MKM on May 8, 2024, March 21, 2024, and March 13, 2024, respectively. With an average price target of $2.42 between Wedbush, Roth MKM, and Roth MKM, there's an implied 77.70% upside for Purple Innovation Inc from these most-recent analyst ratings.
1calculated from analyst ratings
Buy Now | Get Alert | |||||||
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05/08/2024 | Buy Now | 65.44% | Wedbush | Seth Basham | → $2.25 | Reiterates | Outperform → Outperform | Get Alert |
03/21/2024 | Buy Now | 83.82% | Roth MKM | Matt Koranda | $2.5 → $2.5 | Reiterates | Buy → Buy | Get Alert |
03/13/2024 | Buy Now | 83.82% | Roth MKM | Matt Koranda | $2 → $2.5 | Upgrade | Neutral → Buy | Get Alert |
03/13/2024 | Buy Now | 47.06% | Craig-Hallum | Jeremy Hamblin | $1 → $2 | Maintains | Hold | Get Alert |
03/13/2024 | Buy Now | 65.44% | Wedbush | Seth Basham | $1.25 → $2.25 | Maintains | Outperform | Get Alert |
03/07/2024 | Buy Now | 47.06% | Roth MKM | Matt Koranda | $1 → $2 | Maintains | Neutral | Get Alert |
01/24/2024 | Buy Now | -8.09% | Wedbush | Seth Basham | → $1.25 | Reiterates | Outperform → Outperform | Get Alert |
01/24/2024 | Buy Now | 267.65% | Keybanc | Bradley Thomas | $6 → $5 | Maintains | Overweight | Get Alert |
11/13/2023 | Buy Now | — | Oppenheimer | Brian Nagel | — | Downgrade | Outperform → Perform | Get Alert |
11/10/2023 | Buy Now | — | Craig-Hallum | Jeremy Hamblin | — | Downgrade | Buy → Hold | Get Alert |
11/10/2023 | Buy Now | -26.47% | Wedbush | Seth Basham | $3 → $1 | Maintains | Outperform | Get Alert |
11/10/2023 | Buy Now | 341.18% | Keybanc | Bradley Thomas | $8 → $6 | Maintains | Overweight | Get Alert |
08/25/2023 | Buy Now | 488.24% | Oppenheimer | Brian Nagel | → $8 | Reiterates | Outperform → Outperform | Get Alert |
08/10/2023 | Buy Now | 120.59% | Wedbush | Seth Basham | $3.5 → $3 | Maintains | Outperform | Get Alert |
04/14/2023 | Buy Now | 267.65% | Wedbush | Seth Basham | → $5 | Reiterates | → Outperform | Get Alert |
03/21/2023 | Buy Now | 102.21% | UBS | Atul Maheswari | $6 → $2.75 | Maintains | Neutral | Get Alert |
02/01/2023 | Buy Now | 488.24% | Keybanc | Bradley Thomas | $7 → $8 | Maintains | Overweight | Get Alert |
01/12/2023 | Buy Now | 414.71% | Keybanc | Aleksey Yefremov | $5 → $7 | Maintains | Overweight | Get Alert |
11/10/2022 | Buy Now | 341.18% | Craig-Hallum | Jeremy Hamblin | $4 → $6 | Upgrade | Hold → Buy | Get Alert |
09/20/2022 | Buy Now | 267.65% | Wedbush | Seth Basham | $3.3 → $5 | Maintains | Outperform | Get Alert |
09/20/2022 | Buy Now | 267.65% | Keybanc | Bradley Thomas | $10 → $5 | Maintains | Overweight | Get Alert |
03/28/2022 | Buy Now | 1002.94% | Keybanc | Bradley Thomas | $16 → $15 | Maintains | Overweight | Get Alert |
03/02/2022 | Buy Now | 341.18% | Roth Capital | Matt Koranda | → $6 | Downgrade | Buy → Neutral | Get Alert |
03/02/2022 | Buy Now | 1076.47% | Keybanc | Bradley Thomas | $22 → $16 | Maintains | Overweight | Get Alert |
12/14/2021 | Buy Now | 635.29% | Wedbush | Seth Basham | — | Maintains | Outperform | Get Alert |
12/14/2021 | Buy Now | 1517.65% | Keybanc | Bradley Thomas | — | Maintains | Overweight | Get Alert |
11/10/2021 | Buy Now | — | UBS | — | — | Downgrade | Buy → Neutral | Get Alert |
11/10/2021 | Buy Now | 782.35% | Truist Securities | Keith Hughes | — | Downgrade | Buy → Hold | Get Alert |
11/10/2021 | Buy Now | — | Raymond James | Bobby Griffin | — | Downgrade | Outperform → Market Perform | Get Alert |
11/10/2021 | Buy Now | 929.41% | B. Riley Securities | Susan Anderson | — | Downgrade | Buy → Neutral | Get Alert |
11/10/2021 | Buy Now | 1738.24% | Keybanc | Bradley Thomas | — | Maintains | Overweight | Get Alert |
11/08/2021 | Buy Now | 1076.47% | B of A Securities | Curtis Nagle | — | Downgrade | Buy → Underperform | Get Alert |
10/04/2021 | Buy Now | 2547.06% | Keybanc | Bradley Thomas | — | Maintains | Overweight | Get Alert |
09/28/2021 | Buy Now | 1517.65% | Craig-Hallum | Jeremy Hamblin | — | Downgrade | Buy → Hold | Get Alert |
08/11/2021 | Buy Now | 2400% | Roth Capital | Matt Koranda | — | Maintains | Buy | Get Alert |
The latest price target for Purple Innovation (NASDAQ:PRPL) was reported by Wedbush on May 8, 2024. The analyst firm set a price target for $2.25 expecting PRPL to rise to within 12 months (a possible 65.44% upside). 14 analyst firms have reported ratings in the last year.
The latest analyst rating for Purple Innovation (NASDAQ:PRPL) was provided by Wedbush, and Purple Innovation reiterated their outperform rating.
The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.
The last downgrade for Purple Innovation Inc happened on November 13, 2023 when Oppenheimer changed their price target from N/A to N/A for Purple Innovation Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on May 8, 2024 so you should expect the next rating to be made available sometime around May 8, 2025.
While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $2.25 to $2.25. The current price Purple Innovation (PRPL) is trading at is $1.36, which is out of the analyst’s predicted range.
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