Meet Pattern: The App Bridging Human Expertise And AI Efficiency To Improve Your Financial Life

Millennials, Generation Z, and Generation Alpha are growing up in a world that is vastly different from that of their parents and grandparents. Rapid technological advancements and social changes have created unique financial challenges for these generations. Now, as their earnings peak and they start planning for the future, they’re entering a critical phase with the feeling that there are no good financial options. Pattern Financial is working to change that.

A millennial herself, Christian Maynard-Philipp has lived the same financial challenges her contemporaries face on a daily basis. However, having built an impressive curriculum in the world of finance over the past decade, she was uniquely qualified to do something about it when she left her position as CashApp Investing’s Chief Compliance Officer. Inspired by the challenge of filling the gaps left by the financial industry’s inability to adapt fast enough, she decided to found Pattern Financial in late 2020.

Image credit: Pattern Financial

Backed by venture platform 25madison, Pattern Financial developed an AI-enhanced mobile app that helps its customers achieve their financial goals: Pattern. The app connects its customers with real financial advisors who are uniquely qualified to maximize the value of their assets. This means that instead of being another robo-advisor, Pattern combines human expertise and AI to offer tailored investment management and financial planning services.

The combination of technology’s efficiency and human expertise is the value proposition that the Pattern team has chosen to bet on. As not only do 65% of millennials and Gen Z prefer digital communication but they also expect personalized interactions, the team’s bet is more than likely to pay off. The platform brings the best of two worlds to ensure that users can be on top of their finances and improve their financial literacy, transforming it into a personalized digital experience at the tip of their fingers.

While Pattern’s approach might be especially appealing to the younger generations, it is a great option for anyone who wants access to a financial advisor without breaking the bank. The app’s membership model allows it to offer customers access to top-notch Certified Financial Planners at a fraction of the cost. This is possible by leveraging technology to streamline communication and automate certain tasks, reducing operational costs instead of quality.

So what exactly can Pattern’s financial tools and advisors do for its customers? Pretty much everything that traditional investment advisors and robo-advisors can do. Whether their goal is starting a business or saving for retirement, Pattern will be able to find the best strategy to make it possible. If the customer is not happy with the strategy they’re recommended, they can work through a new strategy with their financial advisor.

Pattern’s soon-to-launch integration of alternative assets also makes it a great option for customers who want to diversify their portfolios. S&P Global estimates that the volume of alternative assets under management will be $23 trillion by 2026, a growth of over 230% when compared to 2019. This trend is expected to continue as investors flock to innovative tools to achieve their financial goals.

While already in the App Store and Google Play, Pattern is invite-only at this time. However, Benzinga readers interested in gaining early access can do so by using the invite code: GRITDAILY. With a financial revolution powered by technologies like crypto, DeFi, and AI, Pattern’s innovative platform could be just what you need to navigate rapidly changing regulatory conditions, ensuring that your investments are covered by safeguards like the Securities Investor Protection Corporation (SIPC) (covers up to $500,000).

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content contains sponsored advertising content and is for informational purposes only and not intended to be investing advice.