Chrome Was A Scruffy Underdog 16 Years Ago, But Today It Is The Undisputed Top Dog — Is The Internet Browser Saga Finally Coming Full Circle?

Sixteen years ago, Alphabet Inc.'s GOOG GOOGL Google Chrome was a scrappy newcomer in a browser market dominated by Microsoft's Internet Explorer.

Today, it stands as the undisputed champion of web browsing, commanding over 65% of the global market share. But how did this transformation happen, and what does it mean for the future of internet technology?

The Unlikely Origin Story

In the mid-2000s, Google’s co-founders Larry Page and Sergey Brin harbored a radical vision. While then-CEO Eric Schmidt remained skeptical about challenging Microsoft’s browser dominance, Page and Brin secretly assembled a team of top-tier developers from Mozilla and Netscape.

“I said there was no scenario we were going to do an operating system and a browser because Microsoft would kill us and I don’t want to get killed,” Schmidt later recalled telling the co-founders once with a hint of amusement.

This clandestine approach would prove to be a masterstroke of technological innovation.

See Also: Google Introduces AI Agent Prototype That Can Browse The Web

A Browser Built For The Modern Web

Initially introduced as a beta version on Sept 2, 2008, and then the stable version on Dec. 11, 2008, Chrome wasn’t just another browser—it was a reimagining of how people interact with the internet. 

The browser pioneered revolutionary features like tab sandboxing, which prevented entire browser crashes, and delivered unprecedented speed coupled with remarkable simplicity.

Source: Statista| Evolution of global market share for a selection of internet browsers between the first quarter of 2009 and the fourth quarter of 2024.

Unlike its predecessors, Chrome was architected as a sophisticated platform for cloud-based web applications, featuring a robust ecosystem of extensions that empowered users with unprecedented customization and functionality.

The impact was swift and decisive. Once a formidable competitor, Firefox saw its market share plummet from 24.61% in 2009 to a mere 2.59% in November 2024. Internet Explorer, once the unassailable king of browsers, has been dethroned.

Sundar Pichai: The Architect Of Chrome’s Success

Sundar Pichai was the driving force behind Chrome. His vision transformed the browser from a simple web tool to an integrated platform that seamlessly connected users with Google’s expanding ecosystem of services.

In 2015, Pichai became CEO of Google and later Alphabet, overseeing not just Chrome but a vast array of products. 

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But Now There Are Regulatory Headwinds

Today, Chrome’s success has attracted intense scrutiny. The U.S. Department of Justice is investigating Google’s market practices, raising critical questions about anti-competitive behavior in the tech industry.

The DOJ alleged that Google’s monopoly on search stifles competition and harms consumers. To address this, the DOJ proposes that Google divest its Chrome browser, ban exclusive deals with companies like Apple Inc. and Samsung, and share valuable search data with competitors.

The DOJ also aims to curb Google’s influence on Android and prevent it from favoring its own search engine. While the DOJ argues these measures are necessary to promote fair competition, Google has vehemently opposed the proposals.

Chrome’s journey from underdog to market leader is more than a corporate success story. It’s a testament to technological innovation, strategic vision, and the rapidly evolving digital landscape.

As regulatory pressures mount and technological boundaries continue to shift, one question remains: Is the internet browser saga coming full circle? The next chapter is yet to be written, but one thing is certain—the world will be watching.

Image via Shutterstock

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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