2024 was the year of daring brand partnerships. Iconic names joined forces to create products that surprised and delighted fans worldwide. From nostalgic throwbacks to luxury innovations, these collaborations didn't just make headlines—they redefined what it means to work together in the modern market.
Here are five standout collaborations that made waves this year:
Heinz and Absolut Vodka
Kraft Heinz Co. KHC joined forces with Absolut Vodka to launch a vodka tomato pasta sauce. Initially introduced in the U.K. in 2023, the product returned globally this year due to massive fan demand. Fans loved the premium twist, and the results spoke for themselves: the sauce sold out quickly, and Heinz reported a 50% spike in sales for its entire pasta sauce range.
Macallan and Bentley Motors
The Macallan Distillery marked its 200th anniversary with the Horizon, a limited-edition whisky bottle designed in partnership with Bentley Motors. The bottle featured six materials symbolizing Macallan's ‘six pillars': glass, aluminum, low-carbon leather, copper, wood, and Scotch single malt. With only 700 bottles priced at £40,000 ($51,274), it was a collector's dream.
Airbnb and Polly Pocket
Airbnb's ABNB Icons series gave Mattel's MAT Polly Pocket fans a dream come true: a life-sized Polly Pocket house in Massachusetts. The 42-foot-tall pastel-colored property featured oversized buttons, nostalgic décor, and throwbacks to childhood memories. This collaboration boosted Polly Pocket's visibility, reigniting interest in the classic toy.
Tesla and Nosotros
Tesla Inc. TSLA partnered with Nosotros to launch a limited-edition Mezcal. Made with Espadìn and Bicuishe agave, the 43% ABV mezcal came in a 750ml bottle. Priced at $450, it was available exclusively on Tesla's website. This partnership built on their earlier success with Tesla's tequila.
OREO and Coca-Cola
Mondelez International MDLZ OREO and beverage giant Coca-Cola KO teamed up to create playful, limited-edition treats. The OREO Coca-Cola cookie featured popping candy to mimic the fizzy drink, while the cookie's flavors inspired the Coca-Cola OREO Zero Sugar drink. This collaboration celebrated the idea of "besties," bringing the two iconic brands together in a fun, unexpected way.
Gerd Altmann from Pixabay
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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