Tim Cook Says 'There's Something In The Air' — New MacBook Air Or A Surprise Product Launch On The Cards?

On Monday, Apple Inc. AAPL CEO Tim Cook sparked speculation with a cryptic teaser hinting at a new “Air” product launch this week, leaving fans wondering whether it's the highly anticipated MacBook Air or something entirely unexpected.

What Happened: Cook posted a short video on X, formerly Twitter, with the text, “There's something in the air,” accompanied by the caption, “This week.”

This week. pic.twitter.com/uXqQaGNkSk

— Tim Cook (@tim_cook) March 3, 2025

While he didn't specify which device Apple is set to unveil, speculation points toward new MacBook Air models powered by the upgraded M4 chip.

See Also: Trump Blasts UK’s Apple Encryption Order, Warns Against ‘Grave’ Privacy Violations: ‘That’s Something… You Hear About With China’

Previously, Bloomberg columnist Mark Gurman reported that Apple is preparing to introduce 13-inch and 15-inch MacBook Air models sometime this month. Apple also launched its M3 MacBook Air around this time last year.

However, Apple has other “Air”-branded products in the pipeline. Reports suggest a new iPad Air could also be on the horizon. There have even been rumors of a potential iPhone “Air,” though that may materialize in September.

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Why It’s Important: Last month, Apple launched the iPhone 16e, a budget-friendly model replacing the iPhone SE. It is priced at $599 and features the A18 chip and Apple Intelligence.

In its first-quarter earnings report, Apple reported a revenue of $124.3 billion, surpassing analyst expectations. Despite a slight dip in iPhone sales, the company’s installed base reached an all-time high.

Mac revenue reached $8.99 billion, up from $7.78 billion last year, while iPad revenue grew to $8.09 billion from $7.02 billion.

Price Action: Apple’s stock closed at $238.03 on Monday, down 1.58%, but gained 0.97% in after-hours trading, bringing its year-to-date decline to 2.39%, according to Benzinga Pro data.

Photo via Shutterstock

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.