EXCLUSIVE: Beeline Launches AI Agent Bob 2.0 For Higher Leads And 24/7 Automation

On Tuesday, Beeline Holdings BLNE launched Bob 2.0, its upgraded AI sales agent. The company said it delivers 6X more qualified leads than humans while operating 24/7 at low cost.

Initially launched in June 2023, Bob is one of the first AI-powered mortgage sales bots. Bob 2.0 takes performance further by actively driving conversations toward sales outcomes, delivering double the industry average in lead conversions, and generating 8X more mortgage applications—around the clock.

Bob’s ability to adapt like a human—guiding personalized sales journeys, handling interruptions, remembering user details, building trust, and supporting Spanish-language interactions—without fatigue or overhead, the company added.

Also Read: Beeline Raises $5 Million Via Private Offering, CEO Invests $2.9 Million To Drive AI Mortgage Growth

Over the next 90 days, Beeline will expand Bob’s capabilities to include SMS, voice, real-time loan approvals, and Calendly-powered appointment booking with live handoffs to Loan Guides—making 24/7 mortgage origination a reality.

“Bob is a game-changer for scaling front-end mortgage operations,” said Beeline CEO Nick Liuzza. “With Bob, we’re able to engage more prospects, generate more leads, and streamline sales, all while keeping our Loan Guides focused on closing deals.”

Beeline launched MagicBlocks, a new AI startup, to expand Bob’s sales tech beyond mortgages. By Q3 2025, Bob is set to begin AI-powered underwriting, boosting efficiency and transforming the mortgage process. “Bob is just the beginning of how AI will redefine mortgage lending,” said CEO Nick Liuzza.

Price Action: BLNE shares are trading higher by 10.80% at $3.39 premarket on the last check Tuesday.

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