How Much Will Diageo Benefit From The Lippy Effect If It Even Exists At All That Is?
There's a theory out there, strange as it may seem, that lipstick sales rise in recessions. There is some evidence to show that this might be true - L'Oreal (OTC: LRLCF) showed rising sales, by 5%, in the 2008 recession. This has been dressed up itself into "The Lipstick Effect".
