Cannabis Marketing

The U.S. Cannabis Strategy No One's Talking About: Inside Canopy's $300M Plan
Pre-Rolls, The Avocado Toast Of Cannabis: Why Millennials Are Spending +$100M A Month
Selling Weed Is Like A Sneaker Drop: Running Out Isn't A Problem For This Company
Pre-Rolls, The Avocado Toast Of Cannabis: Why Millennials Are Spending +$100M A Month
Selling Weed Is Like A Sneaker Drop: Running Out Isn't A Problem For This Company
How Reddit's Cannabis Critics Are Helping Brands Spot Market Trends Before They Hit Dispensaries
YouGov Poll Reveals What Women Want With Weed: Relax, Mindfulness And Great Deals

Cannabis Marketing Recent News

Canada's Cannabis Market Goes Cold, Pot Prices Hit Bottom: Why Top Producers Are Losing Ground
Amid this slowdown, certain products capture consumer interest, even as prices stabilize and competition intensifies.
What's The Difference Between Medical And Recreational Cannabis Users? New Survey Reveals Market Trends
Recent research challenges traditional distinctions between medical and recreational cannabis, reshaping how we see markets.
Fed Health Official: Cannabis Industry Borrowing Marketing Tactics From Tobacco, Alcohol Industries
NIDA Director Nora Volkow warns that cannabis marketing strategies are targeting elderly Americans, raising concerns about public health risks
EXCLUSIVE - How Cannabis Businesses Can Leverage Global Search Trends To Stay Ahead: New Semrush Index
Discover how cannabis businesses can leverage global search trends from Semrush's new index to align strategies with consumer demand.
How Google, AI And Digital Marketing Are Changing Weed Retailing For Good, How You Can And Should Adapt
Google offers cannabis retailers powerful tools to enhance their digital marketing strategies, online presence, and foot traffic.
How SEO Trauma Is Costing Weed Brands 70% Of Sales —And Why Most Dispensaries Fail: JP Donahue Unleashed
Donahue helps weed brands recover from 'SEO trauma' caused by agencies that underdeliver on search engine optimization.
Budget-Friendly High-THC Beverages: The Untapped Niche Investors Can't Afford To Miss
While most cannabis beverages currently on the market offer lower THC content, typically in 5mg or 10mg doses, the demand for more potent options could carve out a lucrative segment. Brendan Mitchel-Chesebro, senior analyst at BDSA, noted that while beverages generally have a lower retail price compared to other
Tony Stark's Choice Vape? Synergy Innovation's Strategic Move To Restore Brands' Identity, Lead Market Niche
Synergy Innovation, recently launched as a house of brands, is making waves in the cannabis accessories sector with its acquisition of DaVinci and Eyce. This new venture marks a significant return to original ownership for these brands.
Cannabis Rescheduling Likely 'In The Next 12 Months,' Says MariMed CEO As Company Invests In Key Markets
Senior analyst Pablo Zuanic hosted a fireside chat Monday evening with  Jon Levine, CEO of MariMed Inc. (OTC: MRMD) who outlined the company's operations, growth strategies and financial outlook.
Cannabis In The Deep South: This Mississippi Company Delivers More Bud For The Buck To Medical Marijuana Patients
Mississippi's medical cannabis market is one of the newest in the U.S.
The Secret To Going Viral In The Cannabis Space: How One Creator Is Shaping Social Media With Influencer Marketing (UPDATED)
Editor’s note: this article was updated to correct an error in a quote and to reflect the current relationship of the interviewee with Canna Cribs. The company name 454 Bags was also corrected.
Michigan's Cannabis Market Hits $837M Record: What's Driving The Boom In The Midwest?
Legal cannabis sales in Michigan achieved a record high of $837 million in Q2 2024, marking a 6% increase from $793 million in Q1 2024 and an 11% rise from $753 million in Q2 2023, according to a report by Beacon Securities. June's total sales were $279 million, slightly down by less than 1% from May but up 7% year-over-year from $261 million in June 2023.
Cannabis Concentrates Brands With Strong Growth: Acquisition Targets Amid Industry Consolidation
Amid industry consolidation, identifying emerging brands in key markets is crucial for acquisitions and collaborations. While wholesale prices have risen, retailer margins have tightened, reducing profitability.
Decibel's Dominance In Pre-Rolls Tested By Market Shifts And 16% Revenue Drop: What Investors Need To Know
A recent report by senior analyst Pablo Zuanic helps investors understand how market dynamics affect the financial performance of cannabis companies, and how to interpret their earning reports to make informed investment decisions.
Holding Onto Outdated Growing Methods? Commercial Growers Explains What It Takes To Outpace The Market
This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments, and major players in cannabis cultivation.
Budget-Conscious Consumers Boost Sales Of Marijuana Multipacks, 94 Brands Vie For Colorado's Pre-Roll Market
Standard pre-roll sales accounted for $10.91 million, a 6.3% rise, while infused pre-rolls generated $13.28 million, up by 2.6%. RollPros' latest Colorado Pre-Roll Market Report reveals a significant growth trend in the pre-roll segment, with overall revenue reaching $24.19 million, marking a 4.3% increase.
Is Old School Better? How Nostalgia Cannabis' Vintage Strains Are Reshaping Cannabis Markets
This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments and major players in the cannabis cultivation.
'A Golden State' OG Kush Line: Economics And Nostalgia For A Timeless Strain Bridging Generations
In an exclusive interview with Benzinga Cannabis, Robert Masterson, co-founder and chief of cultivation at A Golden State, shared insights crucial for cannabis investors, including costs, efficiency, the broader market landscape and the unique characteristics of cannabis genetic OG Kush.
Who Is Buying Marijuana And Why? Market Data Provides Behavior, Profiles & Insights For Investors
A recent report by Numerator, a first-party consumer-sourced data company, offers in-depth insights into the behaviors and profiles of contemporary cannabis consumers.
Why Does Tangie Smell So Fruity? Non-Terpene Compounds Include Guava, Papaya And Passionfruit
In a significant finding, Abstrax Tech's research has unveiled a new class of compounds associated with the unique citrus and tropical scents found in specific cannabis strains.
A $25.5M Opportunity: 23 Marijuana Brands Compete For New Jersey's Budding Pre-Roll Market
The New Jersey cannabis market, boasting a 23% increase in overall cannabis revenue in the last quarter of 2023, is witnessing substantial growth, particularly in the pre-roll segment.
Inside Grön's Marijuana Edibles Factory: What Can We Learn About Choco-Nomics And Multi-State Expansion?
In an exclusive interview, Christine Smith, founder and CEO of Grön Edibles, provided an in-depth look at the economic dynamics of operating a cannabis edibles brand across various states.
Landing In Florida's Cannabis Market: Legal Adult-Use Marijuana Could Yield $874M In 2025
With the potential legalization of adult-use marijuana under Amendment 3, Florida's cannabis market is set for a significant transformation.

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