Cannabis Marketing

How SEO Trauma Is Costing Weed Brands 70% Of Sales —And Why Most Dispensaries Fail: JP Donahue Unleashed
Budget-Friendly High-THC Beverages: The Untapped Niche Investors Can't Afford To Miss
Tony Stark's Choice Vape? Synergy Innovation's Strategic Move To Restore Brands' Identity, Lead Market Niche
Budget-Friendly High-THC Beverages: The Untapped Niche Investors Can't Afford To Miss
Tony Stark's Choice Vape? Synergy Innovation's Strategic Move To Restore Brands' Identity, Lead Market Niche
Cannabis Rescheduling Likely 'In The Next 12 Months,' Says MariMed CEO As Company Invests In Key Markets
Cannabis In The Deep South: This Mississippi Company Delivers More Bud For The Buck To Medical Marijuana Patients

Cannabis Marketing Recent News

Cannabis Concentrates Brands With Strong Growth: Acquisition Targets Amid Industry Consolidation
Amid industry consolidation, identifying emerging brands in key markets is crucial for acquisitions and collaborations. While wholesale prices have risen, retailer margins have tightened, reducing profitability.
Decibel's Dominance In Pre-Rolls Tested By Market Shifts And 16% Revenue Drop: What Investors Need To Know
A recent report by senior analyst Pablo Zuanic helps investors understand how market dynamics affect the financial performance of cannabis companies, and how to interpret their earning reports to make informed investment decisions.
Holding Onto Outdated Growing Methods? Commercial Growers Explains What It Takes To Outpace The Market
This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments, and major players in cannabis cultivation.
Budget-Conscious Consumers Boost Sales Of Marijuana Multipacks, 94 Brands Vie For Colorado's Pre-Roll Market
Standard pre-roll sales accounted for $10.91 million, a 6.3% rise, while infused pre-rolls generated $13.28 million, up by 2.6%. RollPros' latest Colorado Pre-Roll Market Report reveals a significant growth trend in the pre-roll segment, with overall revenue reaching $24.19 million, marking a 4.3% increase.
Is Old School Better? How Nostalgia Cannabis' Vintage Strains Are Reshaping Cannabis Markets
This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments and major players in the cannabis cultivation.
'A Golden State' OG Kush Line: Economics And Nostalgia For A Timeless Strain Bridging Generations
In an exclusive interview with Benzinga Cannabis, Robert Masterson, co-founder and chief of cultivation at A Golden State, shared insights crucial for cannabis investors, including costs, efficiency, the broader market landscape and the unique characteristics of cannabis genetic OG Kush.
Who Is Buying Marijuana And Why? Market Data Provides Behavior, Profiles & Insights For Investors
A recent report by Numerator, a first-party consumer-sourced data company, offers in-depth insights into the behaviors and profiles of contemporary cannabis consumers.
Why Does Tangie Smell So Fruity? Non-Terpene Compounds Include Guava, Papaya And Passionfruit
In a significant finding, Abstrax Tech's research has unveiled a new class of compounds associated with the unique citrus and tropical scents found in specific cannabis strains.
A $25.5M Opportunity: 23 Marijuana Brands Compete For New Jersey's Budding Pre-Roll Market
The New Jersey cannabis market, boasting a 23% increase in overall cannabis revenue in the last quarter of 2023, is witnessing substantial growth, particularly in the pre-roll segment.
Inside Grön's Marijuana Edibles Factory: What Can We Learn About Choco-Nomics And Multi-State Expansion?
In an exclusive interview, Christine Smith, founder and CEO of Grön Edibles, provided an in-depth look at the economic dynamics of operating a cannabis edibles brand across various states.
Landing In Florida's Cannabis Market: Legal Adult-Use Marijuana Could Yield $874M In 2025
With the potential legalization of adult-use marijuana under Amendment 3, Florida's cannabis market is set for a significant transformation.
Cannabis Brands On The Rise: Where To Find Them And How Large Is Their Footprint?
Certain cannabis brands are making significant strides in terms of growth and popularity. But, what are these brands experiencing strong growth? and, where can these be found? Utilizing tools like Headset's Cannabis Brand Explorer, stakeholders can navigate market data with precision, analyzing and comparing cannabis brands across various dimensions.
Rolling Into 4/20: What's On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks
As the calendar flips to April, the anticipation for the 4/20 festivities begins to build, marking a day that has transcended its underground roots to become a significant event in the cannabis industry.
After The Pre-Roll Boom, What's Next In Cannabis Products? The Secret Is Under The Microscope
With the cannabis landscape diversifying, it's no longer just about finding a pre-rolled joint with high THC content.
3 In 10 Marijuana Shoppers Stick To Favorite Strains & Why Some Never Change Their Weed Retail Choices
Brendan Mitchel-Chesebro, a seasoned analyst at BDSA, a global firm in cannabis market research, explores 2024's cannabis consumption trends and how brands are tackling economic challenges through innovation, premiumization, and consumer-centric product development for continued growth and profitability in a
Americana: Women-Founded PR Firm Sets Its Sights On Global Health, Wellness And Tech Sectors
Boasting a track record of securing placements for clients in global media outlets including Yahoo Finance, Forbes, and CNN (NASDAQ: WBD), the Los Angeles-Manchester-based PR firm Americana Communications Ltd.
OpenAI's 'Sora' Videos Can Simplify Cannabis Industry, Boost Engagement, Efficiency And Education
OpenAI's Sora, a groundbreaking AI tool that translates text prompts into realistic videos, is set to revolutionize the cannabis industry from seed to sale.
What's Hot This Valentine's Day? Weed Retail Trends, Sales Insights And Love-Driven Business Opportunities
Valentine's Day presents a promising growth avenue in cannabis retail, particularly in niche product areas like edibles and topicals, highlighted by BDSA analyst Brendan Mitchel-Chesebro in an exclusive with Benzinga Cannabis.
Cannabis Distributor Petalfast Secures $8M Funding For Nationwide Market Expansion
Cannabis marketing and distribution firm Petalfast has raised $8m in an equity financing round. Led by a group of family offices, with interests including beverage alcohol distribution, the funds will allow Petalfast to expand its sales team and retail engagement services. The firm will expand further into markets where the adult use of recreational cannabis is legal. Petalfast brands sold in retail outlets include Lime, Sip Elixirs, Ciencia Labs, Hello Again and VetCBD, among others. CEO Jason Vegotsky acknowledged his company's new investors brought expertise from highly regulated industries.
Investing In Cannabis In 2024? BDSA Analyst Signals Key Markets And Profitable Growth Segments
BDSA's analyst Brendan Michel-Chesebro sheds light on the potential of cannabis products on the U.S. cannabis market, highlighting the significant opportunities and risks for 2024.
Ready-To-Bake: Optimize Cannabis Retail Sales For Thanksgiving With BDSA's Basket Analytics
The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season.
Are Traditional Cannabis Licensing Models Obsolete? How Reverse Licensing Can Help
How can cannabis brands expand to multiple states while maintaining consistent quality and authenticity?
Can Small Cannabis Brands Stay True To Their Values While Growing? Benzinga Conference Insights
At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands.