Cannabis Seltzer Sales Soar As Consumers Seek Buzz Without The Booze, Benzinga Conference Will Examine This Trend
America’s love affair with hard seltzer began back in 1993 when Coors Brewing Company launched a carbonated beverage, Zima Clearmalt that was marketed as an alternative to beer. Now, three decades later, seltzers are losing the booze and adding another popular ingredient: cannabis.