California Cannabis Co. Launches TikTok Shop, Wants A Share Of Billion-Dollar Marketplace
California-based cannabis producer and distributor Rodedawg International Industries, Inc. (OTC: RWGI), announced on Wednesday the launch of its own TikTok Shop. The move came nearly two years after the company acquired Tree Moguls, a premium cannabis lifestyle brand based in Southern California.The company said the move is aimed at leveraging the e-commerce potential of TikTok, considering that it has over 1 billion active users worldwide. Moreover, an analyst from Statista now predicts that e-commerce sales on TikTok Shop are projected to reach $11 billion by the end of 2024, the company said in a press release.
