CannabizTeam Worldwide

Chief executive officers leading U.S.-based multi-state cannabis operators have surpassed the $500,000 base salary threshold in 2024 with annual median salaries topping $511,600 and representing a nearly 8% year-over-year increase. That's roughly seven times what mid-level managers in the industry make, according to CannabizTeam Worldwide's 2024 Cannabis Industry Salary Guide. Liesl Bernard, founder & CEO of CannabizTeam, is optimistic 2024 would bring a "wave of hiring and investment both locally and internationally," after 2023 that " presented unforeseen challenges, including economic uncertainties that prompted adjustments in workforce strategies." Bernard has made an appearance at previous Benzinga cannabis events discussing ways to enhance and sustain cannabis businesses, alongside other top entrepreneurs and executives in the space. She delved into the critical role of human capital management in the cannabis sector. Bernard introduced the concept of "hybrid staffing" as a cost-effective hiring strategy, involving temporary positions and fractional executives for specialized roles.

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