MMA Star Chito Vera Gets Support From Marijuana Powerhouse Planet 13 As It Eyes Non-Cannabis Revenue Streams
Vertically-integrated multi-state cannabis company Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) announced on Wednesday the launch of its non-cannabis touching lifestyles brand company, and its first sponsored athlete, MMA star Chito Vera. Bob Groesbeck, co-CEO of the Las Vegas-based cannabis powerhouse with operations in California, Nevada, Illinois and Florida, said the move would allow it to build a business outside marijuana. The new lifestyle brand and apparel line is expected to increase brand awareness and create an additional revenue stream.
